About

Overview & Vibe

Ferrari Formalwear & Bridal is a national formalwear group with a full bridal arm, and its bridal rooms sit in fourteen stores across five states — from Sydney’s Clarence Street to Tamworth, Ballarat and Birtinya. It is a menswear business as well as a bridal one, so most stores dress both sides of a wedding party under one roof.

Dress Styles & Designers

The bridal collection runs to 86 gowns from eight labels — Allure Bridals, Allure Romance, Allure Bridgerton, Madison James, Abella, Tina Holly, Wilderly Bridal and Tania Olsen Couture. Sheath and A-line shapes dominate, alongside ball gowns and fit-and-flare, in lace, tulle, satin and crepe.

Ideal For

A bride who wants a recognised American bridal label without travelling to a capital city — the Tamworth, Ballarat, Albury, Toowoomba, Frankston and Somersby rooms put Allure and Madison James within driving distance of regional brides. It also suits couples who would rather buy the gown and hire the suits in the same appointment.

The Need-to-Knows

Gowns are not priced online and are held at selected stores rather than every store, so call ahead to check a style is in the room you are visiting. Appointments are essential at most bridal stores and can be requested through the group’s booking page. Gowns are listed in the designers’ own numbering rather than Australian sizes — ask which Australian size a style corresponds to when you book.

Standout Feature

Reach. Very few bridal retailers in Australia carry the same designer racks in fourteen towns at once, and six of those towns have only a handful of bridal shops in total.

Appointment Policy

Appointments are essential at the bridal stores, and can be requested through the group's booking page.
Bridal stores are closed Monday and Sunday, and open Tuesday to Friday 10am to 5pm and Saturday 9am to 4pm.
Store hours can vary on public holidays, so confirm before travelling.

Dress Designers

Allure Bridals
Allure Romance
Allure Bridgerton
Madison James
Abella
Tina Holly
Wilderly Bridal
Tania Olsen Couture

Dress Experience

Ferrari's bridal rooms sit inside a formalwear business, so a couple can look at gowns and at suit hire in the same visit, and most stores carry bridesmaid, debutante and formal gowns on the same floor. Appointments are essential and the rooms are closed Monday and Sunday. Gowns are described in the designers' own numbering, which runs from 0 to 30 on the labels that publish it, so ask which Australian size a style corresponds to when you book. Individual styles are held at selected stores rather than across the whole group, so it is worth naming the gown you want to try when you make the appointment.

Dress Styles

lace
sheath
strapless
a-line
tulle
satin
crepe
beaded
classic
romantic
ball gown
fit and flare
vintage
off shoulder
mermaid
boho
long sleeve

Dresses

Allure Bridals. Description: The largest bridal label in the range, at 18 gowns, in lace, sequined lace and tulle.
Allure Romance. Description: Sixteen gowns, including off-shoulder A-lines with oversized blossom appliques.
Madison James. Description: Thirteen gowns, among them 'Jade', an off-the-shoulder style, and 'Jones', which has a removable jacket.
Abella. Description: Twelve gowns, including 'Carmena' in luxurious mikado and 'Samira'.
Tina Holly. Description: Twelve gowns, with strapless scooped necklines and folded bust detailing.
Wilderly Bridal. Description: Nine gowns, including 'Nina', a lace-sleeve style.
Allure Bridgerton. Description: Four gowns in the label's period-inspired line.
Tania Olsen Couture. Description: Two gowns, including 'Mahogany' in jacquard satin and 'Cicely' in vintage-white satin.

Nearby Landmarks

Clarence Street, Sydney - in the CBD between Town Hall and Wynyard.
Keilor Road, Essendon North - the Essendon North shopping strip in Melbourne's north west.
Fountain Gate, Narre Warren - beside the Princes Highway in Melbourne's south east.
Whitehorse Road, Mitcham - the Mitcham shops in Melbourne's eastern suburbs.
Keys Street, Frankston - a short walk from Frankston's foreshore and station.
Armstrong Street South, Ballarat - in Ballarat's city centre.
Dean Street, Albury - Albury's main street, on the Murray.
Brisbane Street, Tamworth - in the Tamworth CBD.
Gindurra Road, Somersby - just off the M1 above Gosford on the Central Coast.
Payneham Road, Evandale - in Adelaide's inner north east.
Gympie Road, Aspley - on Brisbane's northside.
Logan Road, Underwood - in Brisbane's south.
Ruthven Street, Toowoomba - Toowoomba's main street.
Capital Place, Birtinya - in the Sunshine Coast's Birtinya town centre.

Price Notes

Gown prices are not published and are quoted in store.
A style is held at selected stores rather than at every store, so check availability before travelling to a particular room.

Price Range

No details available.

Purchase Options

Bought In Store
Made To Order
Suit Hire
Suit Sales

Services Offered

Wedding Dresses
Bridesmaid Dresses
Debutante Gowns
Formal And Evening Gowns
Menswear Suit Hire
Menswear Suit Sales
School Formal Wear

Size Range