Wagga Wagga, New South Wales
A bridal boutique on Baylis Street, Wagga Wagga’s main street, opened to answer one problem: “Your Dream Dress Closer to Home bringing timeless wedding dresses and…
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Bridal Dress Stores · Wagga Wagga, New South Wales · Visit in person
Sunday Soirée
About
Overview & Vibe
Sunday Soirée is a pre-loved bridal studio on Fitzmaurice Street in Wagga Wagga, opened by Alicia Iacono after she noticed how far Riverina brides had to travel for a designer gown. It curates secondhand designer wedding dresses and occasion wear, and states its case plainly: “secondhand doesn’t mean second best.” The room itself does a lot of the talking - gowns on dress forms, a tall gilt mirror, a patterned rug.
Dress Styles & Designers
Because every gown is a one-off consignment piece, there is no fixed label list and no catalogue; the collection turns over as dresses arrive and sell. What it does describe is range of feeling rather than of brand: “modern minimalism, vintage glamour or something a little unexpected”. Gowns are accepted only from the last three to five years and in exceptional condition, so the collection skews contemporary rather than antique.
Ideal For
Riverina brides who would otherwise drive to Canberra, Melbourne or Sydney; brides who want a designer gown at a secondhand price; and brides for whom sustainability is part of the decision. It equally suits a bride on the other side of the transaction - the studio takes gowns on consignment and pays out a share of the sale.
The Need-to-Knows
Appointment only, and deliberately scarce: 75 minutes, one bride at a time, with a limited number of fittings each month. Open Wednesday to Saturday, Sunday by appointment. Bring a small group - the studio asks for it so the bride’s own voice stays central. No prices, sizes or designers are published online, because the stock is individual pieces; the gowns are in the room, not on a website.
Standout Feature
The appointment is the product. One bride, seventy-five minutes, a curated rail chosen after a conversation rather than a shop floor to work through - and a deliberate cap on how many are taken each month so that stays true.
Appointment Policy
- Appointments are private: a 75-minute booking with one bride at a time, in the studio at 124 Fitzmaurice Street.
- The store writes that the appointment is "entirely dedicated to you. You won't share the space with other brides and there's no pressure to rush decisions."
- The appointment begins with conversation, then moves to a curated gown selection chosen against the bride's vision, with what the store calls gentle, personalised guidance.
- Brides are welcome alone or with a small group; the store recommends keeping the guest list intimate "so your voice remains central".
- Only a limited number of fittings are offered each month, so that every bride receives the studio's full attention.
- The studio is open Wednesday to Saturday, with Sunday by appointment. Bookings are made online, or by email to hello@sundaysoiree.com.au or phone on 0403 638 536.
Dress Designers
No details available.
Dress Experience
- Sunday Soirée is a pre-loved bridal studio at 124 Fitzmaurice Street in Wagga Wagga, opened by Alicia Iacono, who began entertaining the idea in late 2023 and describes approaching it "like an experiment". Her reasoning is regional: "Like many brides in regional areas, we saw how limited the options were when it came to wedding fashion. Designer boutiques were hours away, fast fashion alternatives felt wasteful, and too many beautiful dresses were worn once before being tucked away forever." The studio curates pre-loved designer wedding dresses and occasion wear for brides in Wagga Wagga and across the Riverina, and is explicit that "secondhand doesn't mean second best". Appointments are the whole model rather than a formality: 75 minutes, one bride at a time, no shared space and no pressure to decide, beginning with conversation before any gown comes out. Only a limited number of fittings are taken each month. Brides are welcome alone or with a small group, and the store asks that the group stay small "so your voice remains central". Stock arrives by consignment on published conditions - contemporary gowns from the last three to five years, professionally cleaned with proof, examined by the studio before acceptance - and the seller receives an agreed percentage once the gown sells. The studio also runs pop-up events, and Alicia writes a journal, The Sunday Edit, about rethinking wedding fashion.
Dress Styles
- modern minimalist
- vintage
Dresses
No details available.
Nearby Landmarks
- Fitzmaurice Street - Wagga Wagga's heritage main street, which the studio trades on
- Murrumbidgee River - the river Wagga Wagga sits on, a short walk from Fitzmaurice Street
- Wollundry Lagoon - the lagoon at the centre of the Wagga Wagga CBD
- Victory Memorial Gardens - the city's central gardens, beside the CBD
- Riverina - the region Wagga Wagga anchors, which the studio serves
- Charles Sturt University - the Wagga Wagga campus north of the river
Purchase Options
- Preloved
- Off The Rack
Services Offered
- Gown Consignment
- Evening Wear
- Pop-Up Events
Size Range
No details available.
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Contact
- Website
- sundaysoiree.com.au
- Phone
- +61 403 638 536
- Address
- 124 Fitzmaurice Street, Wagga Wagga NSW 2650
124 Fitzmaurice Street, Wagga Wagga NSW 2650
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