About

Overview & Vibe

Ali Troup’s studio at The Mill in Castlemaine, established in 2021 after more than twenty years in floristry across Melbourne, London and Central Victoria. Designs are described as intentional, intuitive, organic and unique, and the ethical part of the name is a working method rather than a slogan.

Style & Signature Blooms

Seasonal and locally grown, with imported flowers avoided and interstate stems limited. Dried work is naturally dried in-house, and chemically treated, bleached or synthetically dyed flowers are excluded outright. A month-by-month gallery shows what a Handpicked bouquet actually looks like in each part of the year.

Ideal For

Couples marrying across Central Victoria and beyond who want either a fully planned wedding or a simple, priced order. The studio explicitly welcomes LGBTQIA+ and disabled couples, and its work runs from a hilltop chapel aisle to a woolshed reception.

The Need-to-Knows

There are two tiers, and the difference is stated plainly. The a la carte menu is collected from Castlemaine or delivered, with no onsite setup, and its designs are limited to those that travel and install easily. The personalised service adds consultation, planning and a florist on site who can adapt to the weather.

Standout Feature

The gap between the two tiers is published as a number: the personalised service runs about 20 per cent above the a la carte menu, and is suggested for flower budgets over $3,000. Very few florists quantify the premium between their own service levels.

Appointment Policy

The personalised service starts with a wedding enquiry form and includes consultation time with Ali.
The a la carte tier is ordered online, choosing items, size, colour palette and styling preferences.
The studio at The Mill Castlemaine is open for collection Tuesday to Friday, excluding public holidays.
Ali states that she intentionally provides a safe environment where LGBTQIA+ and disabled couples are welcome.
Enquiries on 0435 457 135 or by email to hello@handpickedfloristry.com.

Areas Serviced

Castlemaine, where the studio is
Weddings, events and floral installations across Victoria
Southern New South Wales and the Illawarra
Sunbury, Macedon, Kyneton, Castlemaine and Bendigo for subscriptions and venue work
Daylesford, Gisborne and Melbourne

Delivery & Setup

A la carte orders are collected from the Handpicked studio at The Mill Castlemaine, or delivered.
A la carte orders do not include onsite setup; a florist on site is part of the personalised service.
A la carte designs are limited to those that transport easily and are simple to install and remove.
The personalised service includes onsite expertise to adjust to the weather and to the needs of the day.
Shop orders are collected from The Mill Castlemaine Tuesday to Friday, or pre-ordered for local delivery.

Floral Styles

seasonal
garden style
foam free
sustainable
dried
whimsical

Flowers & Blooms

Dahlia
Rose
Ranunculus
Carnation
Hydrangea
Zinnia
Amaranthus
Cosmos
Sweet Pea
Lupin
Phlox
Achillea
Poppy
Tulip
Hyacinth
Freesia
Stock
Waratah
Wattle
Eucalyptus

Hire Items

The Echo Vase
The Ember Vessel
The Horizon Vase
The Solace Vessel

Minimum Spend

No details available.

Nearby Landmarks

The Mill, Castlemaine, where the studio is
Mount Macedon Winery, on the slopes of Geboor, named in the studio's own portfolio
Scrub Hill, the setting of a mid-summer wedding it flowered
Castlemaine and the surrounding Dja Dja Wurrung Country
Kyneton, Macedon and Sunbury

Price Notes

The personalised service is priced approximately 20 per cent above the a la carte menu.
The personalised service is suggested for flower budgets over $3,000, for outdoor ceremonies, or where bespoke installation is wanted.
The a la carte menu is fixed-price and ordered online, with the studio choosing the season's best flowers to the chosen palette.
Complex designs, and designs that must adapt to unpredictable weather, are only available through the personalised service.
One couple records that Ali helped them work within their budget without reducing the impact of the flowers.

Services Offered

Wedding Flowers
A La Carte Wedding Flowers
Event Flowers And Floral Installations
Corporate And Venue Flowers
Floral Subscriptions
Funeral And Memorial Flowers
Floral Design Workshops
Vintage Vase Club
Online Florist Shop

Wedding Flower Packages

Primary bouquet, a la carte. Price: From $180. Description: Ordered online by size and colour theme, with the season's best flowers chosen by the studio.
Attendant bouquet, a la carte. Price: From $120. Description: A companion bouquet to the primary, in the same palette.
Buttonhole and pocket squares, a la carte. Price: $25. Description: Wearable florals for the wedding party.
Table florals, a la carte. Price: From $15. Description: Table designs limited to those that transport and install easily.
Focal floral arrangements, a la carte. Price: From $250. Description: Larger statement pieces from the online menu.
Personalised service. Price: Approximately 20 per cent above the a la carte menu, suggested for flower budgets over $3,000. Description: Consultation, individual planning and design, a florist team on site, and installations that can be adapted to the weather.

Similar businesses

Bendigo, Victoria

Contact

Website: handpickedfloristry.com
Phone: 0435 457 135

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Handpicked Ethical Floristry