Bridal Dress Stores · South Coast / Jervis Bay, New South Wales · Visit in person
South Coast Brides opened in Nowra in 2018 and has since sold gowns to more than 4,000 women. It exists because of a specific problem its founders kept hearing about — brides “told to try on size 6 gowns and just imagine it” in their own size, or belittled about their budget. Its answer was a big, calm, spacious store where “your body, background or budget have no baring on how well you are treated”. It has the awards to match: Excellence in Inclusion, Excellence in Small Business (2023), The Resilience Award, a Silver Retail Business Award and Gold for Retail Business Excellence at the 2020 AusMumpreneur Awards.
149 wedding dresses and more than 600 pieces in total. Bridal is Justin Alexander, Stella York, Lillian West, Maya Bella, Elle Couture and Trellis Lane; bridesmaids are Sorella Vita, Tania Olsen and Nicoletta; and there is a full mother-of-the-bride, formal, cocktail, veil and jewellery range on top.
Any bride who has been made to feel like a problem somewhere else. Sizes run 6 to 36, and the store is emphatic that this is real stock rather than a claim — it says it holds dozens of gowns in sizes 18 to 28 specifically. Prices start and run. It is two hours from Sydney or Canberra, and about half its brides travel from Sydney, Canberra and Wollongong.
Appointments are 90 minutes and by appointment. Open Tuesday to Friday 10am–5pm and Saturday 9am–1pm; phone (02) 4427 4441. Bring nobody, one or two trusted people — many brides shop alone and enjoy it. No photography in store. Come with minimal makeup, no spray tan, and most people wear no bra. Allow 12 to 15 months. Pay a deposit and the balance on collection, or in full. Special-order deposits are non-refundable and orders cannot be cancelled; in-store purchases carry a strict 7-day exchange.
The sample range is the whole point. Most boutiques stock samples in one or two sizes and ask you to imagine the rest; this one carries 6 to 36 on the rack so you try on gowns that actually fit. The store puts it plainly: it has “invested deeply in all body shapes and sizes because all women want the same thing on their wedding day”. It is also embedded locally — the team competed in the Stars of Nowra charity gala.
48 dresses with photos 101 more listed below
Show dresses whose listing mentions
Justin Alexander
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Modern romance meets effortless elegance in this stunning Justin Alexander gown.
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Justin Alexander
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Effortlessly elegant, this Justin Alexander gown features a flowing chiffon A-line skirt paired with a beautifully detailed floral lace bodice.
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Stella York
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Capturing the spirit of a modern-day fairytale, Style SY8314 is a luminous blend of sparkling tulle and intricate floral lace.
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Stella York
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Modern elegance meets romantic detail in Style SY8340, a striking sheath silhouette that expertly blends architectural support with soft, artistic touches.
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Stella York
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A breathtaking display of modern bridal luxury, Style SY8318 is masterfully tailored from luminous Grand Satin.
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Stella York
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Style SY8274 is expertly crafted from luminous Mikado.
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Stella York
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Masterfully tailored for a clean, architectural finish, Style SY8346 showcases the luminous beauty of Mikado fabric.
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Stella York
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A vision of timeless bridal luxury, Style SY8279 combines the structured elegance of Grand Satin with the delicate romance of shimmering lace.
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Stella York
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Infused with ethereal charm and sophisticated sparkle, Style SY8293 features a breathtaking blend of intricate lace and airy tulle.
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Stella York
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Capturing a sense of ethereal romance, Style SY8316 features a beautiful combination of delicate lace and airy tulle.
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Justin Alexander
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Crafted from luxurious Riviera satin, this Justin Alexander ball gown showcases timeless elegance with its clean silhouette, couture-inspired seaming, and delicate beaded detailing.
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Justin Alexander
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This Justin Alexander wedding dress features a romantic strapless neckline with delicate floral lace appliqués that extend into elegant off-the-shoulder sleeves.
The listing describes it as
Justin Alexander
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A timeless Justin Alexander wedding gown featuring an elegant off-the-shoulder neckline, a sheer lace bodice with intricate floral appliqués, and a romantic full tulle ball gown sk.
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Stella York
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Embracing a vision of classic romance, Style SY8341 is enveloped in beautiful lace from its sweetheart neckline to the edge of its delicate scalloped train.
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Stella York
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A-Line Wedding Dress with Sweetheart Neckline and Sheer Lace Bodice A modern romantic vision, Style SY8213 is crafted for the bride who loves delicate detail and soft color.
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Stella York
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Strapless Lace Ballgown Wedding Dress with Detachable Velvet Bow For a refined take on fairytale elegance, Style SY8189 pairs timeless design with charming detail.
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Stella York
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Satin A-Line Wedding Dress with Pearl Sweetheart Neckline Stye SY8236 is pure satin sophistication for the modern princess bride.
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Justin Alexander
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Kiera Stretch Mikado A-Line Gown with Pleated Details on Bodice and Skirt COLORS: Ivory Silhouette: A-Line Neckline: Scoop Figure: Curvy Fabric: Stretch Mikado Train length: Chapel.
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Justin Alexander
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Crepe A-Line Gown with Sweetheart Neckline and Cowl Detail Colors: Off White/Ivory Silhouette: A-Line Neckline: Off-the-Shoulder Waistline: Natural Trend: Clean and Modern, Pockets.
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Stella York
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A-Line Wedding Dress with Sweetheart Neckline and High Leg Slit Effortless elegance defines Style SY8191, a minimalist wedding dress with timeless appeal.
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Justin Alexander
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The Justin Alexander Kelsey wedding dress is crafted from luxurious Mikado, featuring a softly ruched strapless bodice and a flattering Basque waistline that enhances the silhouett.
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Stella York
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Strapless Ballgown Wedding Dress with Sheer Bodice and Cutout Lace Appliqués Designed for the bride with a bold yet romantic vision, Style SY8181 makes a striking statement in ever.
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Tania Olsen Designs
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Sleek and sophisticated, our Pippa wedding dress by Tania Olsen Designs is designed for the modern bride who embraces timeless elegance with a touch of flair.
Tania Olsen
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Timeless elegance meets modern refinement in our Hazel wedding dress by Tania Olsen Designs, crafted from delicate beaded lace appliqué and soft layers of tulle.
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Tania Olsen
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Make a bold yet graceful statement in our Ginger wedding dress by Tania Olsen Designs, designed for the modern bride with a flair for the dramatic.
Tania Olsen Designs
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Elevated elegance and timeless romance define our Eva wedding dress.
Maya Bella
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Timeless and refined, our Ordora wedding dress by Maya Bella is a celebration of classic romance and graceful structure.
Maya Bella
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Timeless elegance meets refined craftsmanship in our Luci wedding dress by Maya Bella, crafted from luxurious textured satin that offers a subtle sheen and structured drape.
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Maya Bella
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Sleek, sophisticated, and effortlessly romantic, our Bondi wedding dress by Maya Bella is crafted from delicate chantilly lace and stretch crepe for a look that’s both timeless and.
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Tania Olsen Designs
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Timeless elegance meets modern romance in our Octavia wedding dress by Tania Olsen Designs, thoughtfully designed for the bride who values classic beauty with elevated detail.
Stella York
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Ruched Fit-and-Flare Wedding Dress with Cat-Eye Neckline Style SY8123 is a striking showcase of modern sculptural design, ideal for the fashion-forward bride.
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Stella York
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Colorful Embroidered A-Line Wedding Dress with Twisted Knot Sweetheart Neckline Capturing the essence of romantic bridal fashion, Style SY8113 enchants with its soft A-line silhoue.
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Stella York
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Elegant Strapless Satin Ballgown Wedding Dress For the bride who blends modern sophistication with timeless romance, Style SY8084 brings together whimsical fairytale charm and cont.
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Stella York
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Modern Romantic Strapless Ruched Tulle Wedding Dress Adorned with modern Chantilly lace, Style SY8087 is a captivating strapless A-line wedding dress designed for the modern romant.
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Stella York
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Sparkling Strapless Ballgown with Basque Waist A true showstopper designed for the modern princess, Style SY8133 is designed for the fashion-forward bride.
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Stella York
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Discounted price for off the rack, no re-orders.
Maya Bella
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The Solange wedding dress features a timeless A-line silhouette with a soft scooped neckline.
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Maya Bella
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The Clara wedding dress, a timeless A-line silhouette.
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Justin Alexander
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Clean and chic this modern A-line mikado gown with leg split is a dream to wear.
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Justin Alexander
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Look your absolute best in this strapless sweetheart slim ball gown.
The listing describes it as
Justin Alexander
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Strapless mikado A-line wedding dress with pleated bodice and bow.A clean and crisp beauty, this A-line wedding dress is a fashionable take on the minimalistic trend.
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Tania Olsen
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The Topaz gown is a stunning Mikado Satin dress with 3D lace applique, featuring a sweetheart neckline with off-shoulder straps giving the perfect classic and modern style blend.
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Tania Olsen.
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Stella York
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Make your bridal floral fantasy come to life with Style 7404.
Tania Olsen Designs
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The Ariel wedding dress by Tania Olsen Designs is a breathtakingly beautiful design crafted from a combination of luxurious fabrics.
Stella York
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The party has arrived!.
Stella York
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Discontinued sample sold as, no exchange or refund for change of mind.
Stella York
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Modern minimalism turns up the volume on this fun, flirty and feminine stunner from Miss Stella York.
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