Brides First Forever
About
Overview & Vibe
Brides First Forever is a by-appointment bridal studio at Mountain Creek on the Sunshine Coast, run by Gianna and Alyssa, a mother-daughter duo who took the business on from its founders, Simon and Debbie. The shop began, in their words, "during Alyssa's own search for the perfect wedding dress" — a process they found "could often feel overwhelming and pressured", and which convinced them "there was room for a different kind of bridal experience". What they built instead is deliberately domestic in scale: a private studio where the promise is "a private, free, and homely experience, no matter your booking time". It was named #1 in the 2025 Sunshine Coast & Hinterland Wedding Industry Awards for bridal gown boutique, and carries a 4.9 rating from 128 Google reviews.
Dress Styles & Designers
The gallery runs to 58 gowns across five labels, and the largest of them is the store's own. Hunnilee and Lusch are designed exclusively for Brides First Forever and made in-house — 28 of the 58 gallery gowns carry them — and they are fully made-to-measure, so a bride can "combine elements from different designs, adjust neckline heights or add or remove sleeves". Alongside them sit Tania Olsen Designs (sizes 2 to 40, and "just down the road in Brisbane"), Drew Valentine, Monica Loretti, and a curated selection from the Justin Alexander Group — Justin Alexander, Lillian West and Sweetheart, "thoughtfully selected in limited quantities". The store files its gowns under four silhouettes of its own naming: A-line, Fit & Flare, Ballgown and Basque Waist.
Ideal For
Brides who want an unhurried, unpressured fitting rather than a shop floor, and brides shopping to a real budget: no gown in the collection exceeds $3,000, and made-to-order starts at $999. It is a strong option for anyone outside a sample size — samples are stocked 6 to 24, made-to-order gowns are cut to your own measurements, and the store offers "extended sizing well beyond our sample range". Also for short timelines: 10 sample-sale gowns are carded from $300 to $1200, "available off the rack, so you can take it home the same day". The studio is explicitly welcoming to LGBTQIA+ couples — "love is love and every couple is welcome".
The Need-to-Knows
Appointment only — "walk-ins cannot be accommodated due to high demand". Appointments run Thursday to Saturday, last 1 hour 15 minutes, carry no booking fee and no obligation, seat up to four guests, and place no limit on how many dresses you try on. Booking is online via Calendly or on 1300 110 246. Made-to-order lead time is 4 to 6 months, and the store recommends ordering 6 to 12 months out; a deposit confirms the order. Alterations are not done in-house — the store refers brides to "trusted local alterations specialists". Parking is available on site.
Standout Feature
The in-house label. Most boutiques of this size are purely stockists; here the signature collections are drawn by the store's own designer and "crafted by our skilled team", made to the bride's measurements from the ground up and customisable in fabric, sleeves and neckline — at a starting price of $1,299. It is the rare shop where the cheapest route to a gown that is genuinely one-off is the house label rather than a couture commission.
Contact
Appointment Policy
- Appointment only, and walk-ins are not accommodated: "all visits to our studio are by appointment only", and "walk-ins cannot be accommodated due to high demand".
- No appointment fee: "There is no booking fee and no obligation to purchase. Your appointment is completely free."
- Appointments run 1 hour 15 minutes with no cap on gowns tried: "there is no limit on how many dresses you can try on during that time. If you need a little longer, we will always do our best to stay with you."
- Up to four guests: "Our studio can comfortably seat four guests alongside you, which also tends to keep the experience relaxed, focused, and enjoyable."
- Appointments run Thursday to Saturday, with flexibility offered: "We welcome appointments on Thursdays, Fridays and Saturdays. If another day suits you better, we will do our best to make it happen." Published hours are Thursday 3pm–8pm and Friday and Saturday 9am–5pm.
- Booking is online via calendly or by phone on 1300 110 246 "during business hours".
- What to bring: "nude or seamless underwear", the heel height planned for the day, and "light makeup is fine but we ask that you avoid heavy foundation or fake tan to help protect our gowns".
- Book early, particularly friday and saturday, "which are our busiest days". For made-to-order gowns "most brides start shopping 6 to 12 months before their wedding".
- Parking is available at the studio, with details sent in the appointment confirmation email.
Dress Designers
- Hunnilee & Lusch. Description: Designed exclusively for Brides First Forever and made in-house: "our signature brands Hunnilee and Lusch are created by our talented in-house designer and crafted by our skilled team". Made-to-measure and fully customisable — brides can combine elements from different designs, adjust neckline heights, or add or remove sleeves. The store's largest range: 28 of its 58 gallery gowns carry this label.
- Tania Olsen Designs. Description: "Celebrated for reshaping the landscape of wedding, formal and bridesmaid dresses", with gowns "all about inclusivity and affordability, available in sizes 2 to 40". The store notes the label is "just down the road in Brisbane", giving it access to the team and warehouse.
- Drew Valentine. Description: "Known for their refined elegance, exceptional craftsmanship and lasting quality", offering "a wide size range" and "designed to be accessible and affordable". An Australian brand splitting its time between Queensland and Melbourne.
- Justin Alexander. Description: Stocked as part of a curated selection from the Justin Alexander Group, "known for its timeless, sophisticated bridal gowns, featuring clean lines, modern silhouettes, and refined detailing". Each gown is "thoughtfully selected in limited quantities".
- Lillian West. Description: Part of the Justin Alexander Group range. "Offers a romantic, effortless aesthetic with soft crepe fabrics, whimsical details, and relaxed shapes, ideal for the free-spirited bride."
- Sweetheart. Description: Part of the Justin Alexander Group range: "For those drawn to a playful and feminine look, the Sweetheart collection delivers youthful, fresh bridal designs."
- Monica Loretti. Description: Listed among the labels the store stocks and given its own navigation page and gallery filter; 4 gallery gowns carry the label.
- Leashion Bridal. Description: Appears on the store's sale gowns page as clearance stock (style WT4338, size 10/12, RRP $1,550 reduced to $500) rather than in the current stocking list.
- Moir by International Couture. Description: Appears on the store's sale gowns page as clearance stock (style MP, sizes 10 and 14, RRP $799 reduced to $300) rather than in the current stocking list.
Dress Experience
- Brides First Forever is a by-appointment bridal studio at Mountain Creek on the Sunshine Coast, run by Gianna and Alyssa, a mother-daughter duo who took over from founders Simon and Debbie. Appointments are private and one-on-one — "you will not be sharing the space with another bridal party" — run for 1 hour 15 minutes with no limit on how many dresses you try on, seat up to four guests, and carry no booking fee and no obligation to purchase. The store describes it as "a private, free, and homely experience, no matter your booking time". Sample gowns are stocked in sizes 6 to 24 so most brides can try a gown on properly, and made-to-order gowns are cut to the bride's own measurements with "extended sizing well beyond our sample range". Appointments run Thursday to Saturday, with the store adding that "if another day suits you better, we will do our best to make it happen".
Dress Styles
- a-line
- fit and flare
- ball gown
- basque waist
- lace
Dresses
- 1164 Matte Satin Bodice. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Monica Loretti label; basque waist silhouette, from the store's own gallery filters.
- 20065. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Justin Alexander Group label; ball gown, basque waist silhouette, from the store's own gallery filters.
- 8025.2 Matte Stain Skirt. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Monica Loretti label; silhouette not tagged by the store silhouette, from the store's own gallery filters.
- 8321. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Monica Loretti label; a-line silhouette, from the store's own gallery filters.
- 8375 Lace Bodice & Lace Skirt. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Monica Loretti label; basque waist silhouette, from the store's own gallery filters.
- Alara. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Tania Olsen label; a-line silhouette, from the store's own gallery filters.
- Alexa. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Hunnilee & Lusch label; fit and flare silhouette, from the store's own gallery filters.
- Alice. Price: $500 on sale, reduced from an RRP of $1650. Description: Hunnilee & Lusch label; fit and flare silhouette, from the store's own gallery filters. Currently offered as a sample-sale gown in size 16, available off the rack to take home the same day.
- Amanda. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Tania Olsen label; a-line, basque waist silhouette, from the store's own gallery filters.
- Amira. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Tania Olsen label; fit and flare silhouette, from the store's own gallery filters.
- Amy. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Tania Olsen label; a-line silhouette, from the store's own gallery filters.
- Annabelle. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Tania Olsen label; a-line silhouette, from the store's own gallery filters.
- Anthea. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Tania Olsen label; a-line, basque waist silhouette, from the store's own gallery filters.
- April. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Tania Olsen label; basque waist, fit and flare silhouette, from the store's own gallery filters.
- Aubrey. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Tania Olsen label; a-line silhouette, from the store's own gallery filters.
- Avalon. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Tania Olsen label; a-line silhouette, from the store's own gallery filters.
- Avril. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Hunnilee & Lusch label; ball gown silhouette, from the store's own gallery filters.
- Brittany. Price: $500 on sale, reduced from an RRP of $1499. Description: Hunnilee & Lusch label; fit and flare silhouette, from the store's own gallery filters. Currently offered as a sample-sale gown in size 18, available off the rack to take home the same day.
- Cara. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Hunnilee & Lusch label; fit and flare silhouette, from the store's own gallery filters.
- Charlotte. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Hunnilee & Lusch label; a-line, basque waist silhouette, from the store's own gallery filters.
- Cleo. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Hunnilee & Lusch label; fit and flare silhouette, from the store's own gallery filters.
- Cora. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Tania Olsen label; ball gown silhouette, from the store's own gallery filters.
- DV24026. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Drew Valentine label; a-line, basque waist silhouette, from the store's own gallery filters.
- DV24033. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Drew Valentine label; basque waist, fit and flare silhouette, from the store's own gallery filters.
- DV25001. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Drew Valentine label; a-line silhouette, from the store's own gallery filters.
- DV25005. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Drew Valentine label; a-line silhouette, from the store's own gallery filters.
- DV25042b. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Drew Valentine label; a-line silhouette, from the store's own gallery filters.
- DV25052b. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Drew Valentine label; a-line silhouette, from the store's own gallery filters.
- Diana. Price: $500 on sale, reduced from an RRP of $1549. Description: Hunnilee & Lusch label; a-line silhouette, from the store's own gallery filters. Currently offered as a sample-sale gown in size 12, available off the rack to take home the same day.
- Dv25042b. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Drew Valentine label; a-line silhouette, from the store's own gallery filters.
- Elise. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Hunnilee & Lusch label; fit and flare silhouette, from the store's own gallery filters.
- Emma. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Hunnilee & Lusch label; a-line silhouette, from the store's own gallery filters.
- Fleur Mini. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Hunnilee & Lusch label; fit and flare silhouette, from the store's own gallery filters.
- Fleur Overskirt. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Hunnilee & Lusch label; ball gown, basque waist silhouette, from the store's own gallery filters.
- Grace. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Hunnilee & Lusch label; a-line, basque waist silhouette, from the store's own gallery filters.
- Hannah. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Hunnilee & Lusch label; a-line silhouette, from the store's own gallery filters.
- Jane. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Hunnilee & Lusch label; a-line silhouette, from the store's own gallery filters.
- Justin Alexander - Lily. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Justin Alexander Group label; ball gown, basque waist silhouette, from the store's own gallery filters.
- Katie. Price: $500 on sale, reduced from an RRP of $1499. Description: Hunnilee & Lusch label; fit and flare silhouette, from the store's own gallery filters. Currently offered as a sample-sale gown in size 14, available off the rack to take home the same day.
- Keely. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Hunnilee & Lusch label; a-line silhouette, from the store's own gallery filters.
- Lillian West 66212. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Justin Alexander Group label; fit and flare silhouette, from the store's own gallery filters.
- Lillian West 66224. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Justin Alexander Group label; fit and flare silhouette, from the store's own gallery filters.
- Lillian West 66422. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Justin Alexander Group label; basque waist, fit and flare silhouette, from the store's own gallery filters.
- Mahogany. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Tania Olsen label; a-line silhouette, from the store's own gallery filters.
- Maya. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Hunnilee & Lusch label; fit and flare silhouette, from the store's own gallery filters.
- Mila. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Hunnilee & Lusch label; fit and flare silhouette, from the store's own gallery filters.
- Octavia. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Tania Olsen label; a-line, basque waist silhouette, from the store's own gallery filters.
- Odette. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Hunnilee & Lusch label; a-line silhouette, from the store's own gallery filters.
- Penny. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Hunnilee & Lusch label; a-line silhouette, from the store's own gallery filters.
- Pippa. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Tania Olsen label; fit and flare silhouette, from the store's own gallery filters.
- Reva. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Tania Olsen label; a-line silhouette, from the store's own gallery filters.
- Sally. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Hunnilee & Lusch label; a-line silhouette, from the store's own gallery filters.
- Savannah. Price: $500 on sale, reduced from an RRP of $1399. Description: Hunnilee & Lusch label; a-line silhouette, from the store's own gallery filters. Currently offered as a sample-sale gown in size 12, available off the rack to take home the same day.
- Sky. Price: $500 on sale, reduced from an RRP of $1549. Description: Hunnilee & Lusch label; a-line silhouette, from the store's own gallery filters. Currently offered as a sample-sale gown in size 24, available off the rack to take home the same day.
- Taytum. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Hunnilee & Lusch label; a-line silhouette, from the store's own gallery filters.
- WT4311. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Hunnilee & Lusch label; fit and flare silhouette, from the store's own gallery filters.
- Zara. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Hunnilee & Lusch label; a-line silhouette, from the store's own gallery filters.
- Zoe. Price: Not published — Brides First Forever publishes prices as collection bands, not per gown. Description: Hunnilee & Lusch label; a-line silhouette, from the store's own gallery filters.
- Lillian West sample-sale gown (style not named). Price: $1,200 on sale, reduced from an RRP of $2,895. Description: Lillian West, part of the Justin Alexander Group; size 16, available off the rack.
Nearby Landmarks
- Mountain Creek, Sunshine Coast – The studio's own suburb; the store gives its address as "15 Frogmouth Circuit, Mountain Creek, on the Sunshine Coast in Queensland"
- Mooloolaba – The beach and esplanade immediately north-east of Mountain Creek, the Sunshine Coast's best-known beachside wedding strip
- Kawana Waters – The adjoining coastal district, with Kawana Shoppingworld and the Sunshine Coast University Hospital precinct a few minutes from the studio
- Buderim – The hinterland village on the escarpment directly above Mountain Creek
- Sunshine Coast hinterland – Maleny and Montville sit inland; the store says it welcomes "local brides… as well as visitors from the Gold Coast to far North Queensland"
Price Notes
- Gowns run $999 to $3,000: "Made-to-order gowns start from $999, fully customisable made-to-measure gowns start from $1,299, and no gown in our collection exceeds $3,000."
- The store advertises fully customisable gowns from $1,299 in most places and $1,399 in one — the lower figure is recorded here, so confirm when you book.
- Sample sale gowns run $300 to $1200 against RRPs of $799 to $2895 — 10 gowns are currently carded, most at $500.
- Formal and bridesmaid clearance is $50 in the online shop, and ex-sample bridal gowns are $500 there — the same $500 the sale cards show.
- Alterations are not included and not done in-house: "We do not offer in-house alterations, but we are happy to recommend trusted local alterations specialists." Note that the store's Our Brides page still carries older copy referring to "our expert seamstresses"; the FAQ is the store's direct answer to the question and is what is recorded here.
- A deposit confirms the order: "we will take your measurements, discuss your order details, and process a deposit to confirm the order."
- Lead time is 4 to 6 months for most made-to-order gowns, with the in-house labels faster: "Our in house labels, Hunnilee & Lusch are often able to work on a much shorter timeframe as well." The store recommends ordering 6 to 12 months out.
- Payment is by cash or credit card; no payment plan is published.
Price Range
- $999 – $3,000
Purchase Options
- Made To Order
- Made To Measure
- Sample Sale
- Off The Rack
Services Offered
- Bridesmaid Dresses
- Formal Dresses
- Mother Of The Bride
- Custom Design
- Private Appointments
- Alterations Referral
Size Range
- [2,40]
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