Alara
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Bridal Dress Stores · Sunshine Coast / Noosa, Queensland · Visit in person
Brides First Forever is a by-appointment bridal studio at Mountain Creek on the Sunshine Coast, run by Gianna and Alyssa, a mother-daughter duo who took the business on from its founders, Simon and Debbie. The shop began, in their words, “during Alyssa’s own search for the perfect wedding dress” — a process they found “could often feel overwhelming and pressured”, and which convinced them “there was room for a different kind of bridal experience”. What they built instead is deliberately domestic in scale: a private studio where the promise is “a private, free, and homely experience, no matter your booking time”. It was named #1 in the 2025 Sunshine Coast & Hinterland Wedding Industry Awards for bridal gown boutique, and carries a 4.9 rating from 128 Google reviews.
The gallery runs to 58 gowns across five labels, and the largest of them is the store’s own. Hunnilee and Lusch are designed exclusively for Brides First Forever and made in-house — 28 of the 58 gallery gowns carry them — and they are fully made-to-measure, so a bride can “combine elements from different designs, adjust neckline heights or add or remove sleeves”. Alongside them sit Tania Olsen Designs (sizes 2 to 40, and “just down the road in Brisbane”), Drew Valentine, Monica Loretti, and a curated selection from the Justin Alexander Group Justin Alexander, Lillian West and Sweetheart, “thoughtfully selected in limited quantities”. The store files its gowns under four silhouettes of its own naming: A-line, Fit & Flare, Ballgown and Basque Waist.
Brides who want an unhurried, unpressured fitting rather than a shop floor, and brides shopping to a real budget: no gown in the collection exceeds, and made-to-order. It is a strong option for anyone outside a sample size — samples are stocked 6 to 24, made-to-order gowns are cut to your own measurements, and the store offers “extended sizing well beyond our sample range”. Also for short timelines: 10 sample-sale gowns are carded “available off the rack, so you can take it home the same day”. The studio is explicitly welcoming to LGBTQIA+ couples — “love is love and every couple is welcome”.
Appointment“walk-ins cannot be accommodated due to high demand”. Appointments run Thursday to Saturday, last 1 hour 15 minutes, carry no booking fee and no obligation, seat up to four guests, and place no limit on how many dresses you try on. Booking is online via Calendly or on 1300 110 246. Made-to-order lead time is 4 to 6 months, and the store recommends ordering 6 to 12 months out; a deposit confirms the order. Alterations are not done in-house the store refers brides to “trusted local alterations specialists”. Parking is available on site.
The in-house label. Most boutiques of this size are purely stockists; here the signature collections are drawn by the store’s own designer and “crafted by our skilled team”, made to the bride’s measurements from the ground up and customisable in fabric, sleeves and neckline — at a starting price. It is the rare shop where the cheapest route to a gown that is genuinely one-off is the house label rather than a couture commission.
28 dresses with photos 30 more listed below
Show dresses whose listing mentions
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A-line.
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Hunnilee & Lusch.
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The listing describes it as
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A-line.
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Hunnilee & Lusch
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Ball gown.
The listing describes it as
Hunnilee & Lusch.
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The listing describes it as
Hunnilee & Lusch
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Fit and flare.
The listing describes it as
Hunnilee & Lusch
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Fit and flare.
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Ball gown.
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Drew Valentine
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A-line.
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Drew Valentine
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Fit and flare.
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Drew Valentine
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A-line.
The listing describes it as
Drew Valentine
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A-line.
The listing describes it as
Drew Valentine
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A-line.
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Size 12
The listing describes it as
Hunnilee & Lusch
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Fit and flare.
The listing describes it as
Hunnilee & Lusch
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A-line.
The listing describes it as
Hunnilee & Lusch
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A-line.
The listing describes it as
Hunnilee & Lusch.
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The listing describes it as
Hunnilee & Lusch
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A-line.
The listing describes it as
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A-line.
The listing describes it as
Hunnilee & Lusch
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Fit and flare.
The listing describes it as
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A-line.
The listing describes it as
Hunnilee & Lusch
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A-line.
The listing describes it as
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Fit and flare.
The listing describes it as
Hunnilee & Lusch
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A-line.
The listing describes it as
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Size 12
The listing describes it as
Hunnilee & Lusch
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A-line.
The listing describes it as
Hunnilee & Lusch
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Fit and flare.
The listing describes it as
No dress here mentions all of those. Turn one off to see more.
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