The Bloom Room Townsville
The Bloom Room is a florist and cafe at Fairfield Central in Townsville, where Natalie and her team handle weddings alongside the shop and a busy workshop…
Wedding Florists · Townsville / Magnetic Island, Queensland
Malpara Florist has been trading in Townsville since 1962 and is now run by Dale and Maree O’Shea, with two studios in the city and the workshop at Hermit Park. Weddings are a distinct arm of the business rather than a sideline: bridal bouquets and bridal party flowers, ceremony arches and plinths, reception centrepieces, and delivery, set-up and pack-down across Townsville, Magnetic Island and the surrounding area.
The team designs to the couple’s palette rather than to a house style, describing the range as classic and elegant, modern and minimal, or lush and tropical. They work with seasonal and imported blooms - roses, natives, orchids and tropicals, tulips and peonies - and will recommend the varieties that hold up longest in the North Queensland heat.
Couples marrying anywhere around Townsville, including those planning from interstate or overseas, who are handled regularly by phone and email. Also for couples who want fewer suppliers to coordinate: Malpara’s sister businesses cover event styling and hire, and custom wedding cakes, though the florist is equally willing to work alongside a stylist and cake maker the couple has already chosen.
Every wedding is custom quoted after a free consultation of about an hour, generally available 11am to 5pm Monday to Friday by appointment. A $200 holding fee secures the booking and the balance falls due one month before the wedding. Malpara recommends booking at least six months ahead. Bouquets arrive in a tissue-lined box roughly two hours before the ceremony, and the team packs down at midnight or the following day.
They publish a bouquet care routine written for the tropics. Blooms are sprayed with Clearlife to stop moisture loss, which means they must not then be misted with water, and the advice is to leave the bouquet in its box in an air-conditioned room until the photographs begin. Ceremony flowers can also be moved to the reception so they are used twice.
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The Bloom Room is a florist and cafe at Fairfield Central in Townsville, where Natalie and her team handle weddings alongside the shop and a busy workshop…