AG1
Alexis George
Price not listed
Bridal Dress Stores · Adelaide, South Australia · Visit in person
Alexis George
About
Overview & Vibe
Alexis George is an Australian fashion house that has been making custom bridal couture in the same Adelaide showroom for over 40 years since 1980. Creative Directors Pat and George Georgiou still run the design consultations themselves. The showroom sits on Fullarton Road at Norwood, and the workroom is literally behind it: every gown is cut, fitted and finished on the premises.
Dress Styles & Designers
One label, its own: Alexis George. The catalogue runs to 30 gowns, each photographed front and back on the form. The house look is clean and architectural rather than decorative — slim faille and crepe columns, soft A-lines, mermaid silhouettes, and tulle skirts with real volume, with the ornament concentrated in hand-beading, 3D floral lace and detachable overskirts. Fabrics are sourced worldwide: silks and laces from France, Italy and Japan, with an in-house archive of vintage laces to choose.
Ideal For
The bride who wants to design a dress rather than choose one. The couture route begins with a one-hour consultation, moves through a calico toile, and runs to four to six fittings over several months — the boutique commits to as many as the gown needs. It also suits the bride who wants that make quality without the wait: there is a large off-the-rack range, altered in-house. Brides interstate and overseas are taken on provided they can visit Adelaide a couple of times.
The Need-to-Knows
You do not need an appointment to browse, only to try on — and consultations are free, one hour, one-on-one, with three guests. Off-the-rack samples run to 16; anything else is custom made to measure. Book 9–12 months ahead workroom fittings are often full six months out, though rush orders are considered. Payment is non-refundable on signing and on pickup, by card or cash. There are no refunds or cancellations once the contract is signed, because the fabric is ordered and the workroom starts immediately.
Standout Feature
The gown is made in the room behind the showroom. Measurements are taken by the house Master Patternmaker, the first toile is cut in calico, and the final fitting happens the week of the wedding which is also when you take the dress home, so a change in shape between order and wedding day is simply fitted out. Forty years of that in one address on Fullarton Road.
Dresses
30 dresses with photos
Show dresses whose listing mentions
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AG2
Alexis George
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Details of AG2 by Alexis George
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AG3
Alexis George
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Details of AG3 by Alexis George
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AG4
Alexis George
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Details of AG4 by Alexis George
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AG5
Alexis George
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Details of AG5 by Alexis George
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AG6
Alexis George
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Details of AG6 by Alexis George
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AG7
Alexis George
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Details of AG7 by Alexis George
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AG8
Alexis George
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Details of AG8 by Alexis George
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AG9
Alexis George
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Details of AG9 by Alexis George
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AG10
Alexis George
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Details of AG10 by Alexis George
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AG11
Alexis George
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Details of AG11 by Alexis George
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AG12
Alexis George
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- Mermaid
- Lace
- Beaded
Details of AG12 by Alexis George
Beaded lace mermaid gown.
The listing describes it as
- Shape
- Mermaid
- Fabric
- Lace
- Details
- Beaded
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AG13
Alexis George
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- Mermaid
- Lace
- Beaded
Details of AG13 by Alexis George
Beaded lace mermaid gown.
The listing describes it as
- Shape
- Mermaid
- Fabric
- Lace
- Details
- Beaded
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AG14
Alexis George
Price not listed
- Mermaid
- Sweetheart
- Lace
Details of AG14 by Alexis George
Lace mermaid gown with a sweetheart neckline.
The listing describes it as
- Shape
- Mermaid
- Neckline
- Sweetheart
- Fabric
- Lace
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AG15
Alexis George
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Details of AG15 by Alexis George
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AG16
Alexis George
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Details of AG16 by Alexis George
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AG17
Alexis George
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Details of AG17 by Alexis George
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AG18
Alexis George
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- Mermaid
- Strapless
- Lace
Details of AG18 by Alexis George
Lace mermaid gown with a strapless neckline.
The listing describes it as
- Shape
- Mermaid
- Neckline
- Strapless
- Fabric
- Lace
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AG19
Alexis George
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Details of AG19 by Alexis George
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AG20
Alexis George
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Details of AG20 by Alexis George
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AG21
Alexis George
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Details of AG21 by Alexis George
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AG22
Alexis George
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Details of AG22 by Alexis George
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AG23
Alexis George
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Details of AG23 by Alexis George
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AG24
Alexis George
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Details of AG24 by Alexis George
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AG25
Alexis George
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Details of AG25 by Alexis George
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AG26
Alexis George
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Details of AG26 by Alexis George
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AG27
Alexis George
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Details of AG27 by Alexis George
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AG28
Alexis George
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Details of AG28 by Alexis George
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AG29
Alexis George
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Details of AG29 by Alexis George
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AG30
Alexis George
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- A-line
- V-neck
- Satin
Details of AG30 by Alexis George
Satin A-line gown with a V-neck.
The listing describes it as
- Shape
- A-line
- Neckline
- V-neck
- Fabric
- Satin
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No dress here mentions all of those. Turn one off to see more.
Appointment Policy
- No appointment is needed to browse the gowns on the rack, but an appointment is required to try them on or to discuss a custom gown.
- Bridal gown consultations are one hour long and are free of charge.
- Consultations are one-on-one full styling sessions with a qualified stylist, covering silhouettes, shape and the boutique's fabric range.
- Brides are asked to bring no more than three guests: "Too many opinions can be confusing and overwhelming for the bride."
- Appointments are booked online, by phone on (08) 8373 1109, or through the contact form.
- Brides are asked to wear nude underwear and bring shape-wear and shoes if they have them; standing platforms are provided if not.
- The showroom is open Monday to Saturday: 10am-5pm Monday to Wednesday, 10am-6pm Thursday, 10am-5pm Friday and Saturday.
- Workroom fittings run Tuesday to Friday, first appointment 10:30am and last 4:00pm.
Dress Designers
- Alexis George — The house's own label and the only one it carries. An Australian fashion house making custom bridal couture since 1980, led by Creative Directors Pat and George Georgiou, with every gown hand made in the Adelaide workroom behind the showroom. Not stocked by any other retailer.
Dress Experience
- Alexis George has designed and made bridal couture in the same Adelaide showroom since 1980, and the workroom sits directly behind the shop. Browsing the racks needs no appointment; trying gowns on or starting a custom design does. The couture journey runs in five stages: a one-hour design and fit consultation with a bridal designer, free of charge, where silhouettes, shapes and fabrics are explored and a design agreed; fabric selection from an in-house archive of vintage laces, silks, hand-beaded designs and tulles, with specific fabrics sourced on request; precise measurement by the house Master Patternmaker and a first toile cut in calico; four to six fittings over several months as the gown is assembled, with the boutique committing to as many fittings as a perfect fit needs; and a final press and finish in the week of the wedding, when the gown is collected. Off-the-rack gowns are also sold and altered in-house, with the alterations quoted at the first consultation. Fabrics come from France, Italy and Japan, and gowns are made for interstate and overseas brides who can travel to Adelaide.
Dress Styles
- a-line
- mermaid
- sheath
- lace
- tulle
- beaded
- off shoulder
- strapless
Nearby Landmarks
- Norwood, Adelaide – An inner-eastern suburb about 3km from the CBD, on the corridor between the city and the Adelaide Hills
- Fullarton Road – The main north-south arterial through Adelaide's inner east, which the showroom fronts directly
- The Parade, Norwood – Adelaide's best-known shopping and dining strip, a few minutes from the showroom
Purchase Options
- Off The Rack
- Made To Order
- Made To Measure
- Bespoke
Services Offered
- In-House Alterations
- Custom Gown Design
- Fabric Sourcing
- Rush Orders
- Interstate And Overseas Commissions
Size Range
- Off-the-rack styles run sizes 4 to 16, and gowns can then be custom made to your own measurements.
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Contact
- Website
- alexisgeorge.com.au
- Phone
- (08) 8373 1109
- Address
- 86 Fullarton Road, Norwood SA 5067
86 Fullarton Road, Norwood SA 5067
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