Always and Forever Bridal International
Always and Forever Bridal International sits on Level 1 of 340 Collins Street, in the middle of Melbourne’s fashion precinct.
Bridal Dress Stores · Melbourne, Victoria
Ferrari Formalwear & Bridal is a national formalwear group with a full bridal arm, and its bridal rooms sit in fourteen stores across five states — from Sydney’s Clarence Street to Tamworth, Ballarat and Birtinya. It is a menswear business as well as a bridal one, so most stores dress both sides of a wedding party under one roof.
The bridal collection runs to 86 gowns from eight labels — Allure Bridals, Allure Romance, Allure Bridgerton, Madison James, Abella, Tina Holly, Wilderly Bridal and Tania Olsen Couture. Sheath and A-line shapes dominate, alongside ball gowns and fit-and-flare, in lace, tulle, satin and crepe.
A bride who wants a recognised American bridal label without travelling to a capital city — the Tamworth, Ballarat, Albury, Toowoomba, Frankston and Somersby rooms put Allure and Madison James within driving distance of regional brides. It also suits couples who would rather buy the gown and hire the suits in the same appointment.
Gowns are not priced online and are held at selected stores rather than every store, so call ahead to check a style is in the room you are visiting. Appointments are essential at most bridal stores and can be requested through the group’s booking page. Gowns are listed in the designers’ own numbering rather than Australian sizes — ask which Australian size a style corresponds to when you book.
Reach. Very few bridal retailers in Australia carry the same designer racks in fourteen towns at once, and six of those towns have only a handful of bridal shops in total.
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Always and Forever Bridal International sits on Level 1 of 340 Collins Street, in the middle of Melbourne’s fashion precinct.
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