Melbourne, Victoria
Always and Forever Bridal International
Always and Forever Bridal International sits on Level 1 of 340 Collins Street, in the middle of Melbourne’s fashion precinct.
Bridal Dress Stores · Melbourne, Victoria
Ferrari Formalwear & Bridal
About
Overview & Vibe
Ferrari Formalwear & Bridal is a national formalwear group with a full bridal arm, and its bridal rooms sit in fourteen stores across five states — from Sydney’s Clarence Street to Tamworth, Ballarat and Birtinya. It is a menswear business as well as a bridal one, so most stores dress both sides of a wedding party under one roof.
Dress Styles & Designers
The bridal collection runs to 86 gowns from eight labels — Allure Bridals, Allure Romance, Allure Bridgerton, Madison James, Abella, Tina Holly, Wilderly Bridal and Tania Olsen Couture. Sheath and A-line shapes dominate, alongside ball gowns and fit-and-flare, in lace, tulle, satin and crepe.
Ideal For
A bride who wants a recognised American bridal label without travelling to a capital city — the Tamworth, Ballarat, Albury, Toowoomba, Frankston and Somersby rooms put Allure and Madison James within driving distance of regional brides. It also suits couples who would rather buy the gown and hire the suits in the same appointment.
The Need-to-Knows
Gowns are not priced online and are held at selected stores rather than every store, so call ahead to check a style is in the room you are visiting. Appointments are essential at most bridal stores and can be requested through the group’s booking page. Gowns are listed in the designers’ own numbering rather than Australian sizes — ask which Australian size a style corresponds to when you book.
Standout Feature
Reach. Very few bridal retailers in Australia carry the same designer racks in fourteen towns at once, and six of those towns have only a handful of bridal shops in total.
Appointment Policy
- Appointments are essential at the bridal stores, and can be requested through the group's booking page.
- Bridal stores are closed Monday and Sunday, and open Tuesday to Friday 10am to 5pm and Saturday 9am to 4pm.
- Store hours can vary on public holidays, so confirm before travelling.
Dress Designers
- Allure Bridals
- Allure Romance
- Allure Bridgerton
- Madison James
- Abella
- Tina Holly
- Wilderly Bridal
- Tania Olsen Couture
Dress Experience
- Ferrari's bridal rooms sit inside a formalwear business, so a couple can look at gowns and at suit hire in the same visit, and most stores carry bridesmaid, debutante and formal gowns on the same floor. Appointments are essential and the rooms are closed Monday and Sunday. Gowns are described in the designers' own numbering, which runs from 0 to 30 on the labels that publish it, so ask which Australian size a style corresponds to when you book. Individual styles are held at selected stores rather than across the whole group, so it is worth naming the gown you want to try when you make the appointment.
Dress Styles
- lace
- sheath
- strapless
- a-line
- tulle
- satin
- crepe
- beaded
- classic
- romantic
- ball gown
- fit and flare
- vintage
- off shoulder
- mermaid
- boho
- long sleeve
Dresses
- Allure Bridals. Description: The largest bridal label in the range, at 18 gowns, in lace, sequined lace and tulle.
- Allure Romance. Description: Sixteen gowns, including off-shoulder A-lines with oversized blossom appliques.
- Madison James. Description: Thirteen gowns, among them 'Jade', an off-the-shoulder style, and 'Jones', which has a removable jacket.
- Abella. Description: Twelve gowns, including 'Carmena' in luxurious mikado and 'Samira'.
- Tina Holly. Description: Twelve gowns, with strapless scooped necklines and folded bust detailing.
- Wilderly Bridal. Description: Nine gowns, including 'Nina', a lace-sleeve style.
- Allure Bridgerton. Description: Four gowns in the label's period-inspired line.
- Tania Olsen Couture. Description: Two gowns, including 'Mahogany' in jacquard satin and 'Cicely' in vintage-white satin.
Nearby Landmarks
- Clarence Street, Sydney - in the CBD between Town Hall and Wynyard.
- Keilor Road, Essendon North - the Essendon North shopping strip in Melbourne's north west.
- Fountain Gate, Narre Warren - beside the Princes Highway in Melbourne's south east.
- Whitehorse Road, Mitcham - the Mitcham shops in Melbourne's eastern suburbs.
- Keys Street, Frankston - a short walk from Frankston's foreshore and station.
- Armstrong Street South, Ballarat - in Ballarat's city centre.
- Dean Street, Albury - Albury's main street, on the Murray.
- Brisbane Street, Tamworth - in the Tamworth CBD.
- Gindurra Road, Somersby - just off the M1 above Gosford on the Central Coast.
- Payneham Road, Evandale - in Adelaide's inner north east.
- Gympie Road, Aspley - on Brisbane's northside.
- Logan Road, Underwood - in Brisbane's south.
- Ruthven Street, Toowoomba - Toowoomba's main street.
- Capital Place, Birtinya - in the Sunshine Coast's Birtinya town centre.
Price Notes
- Gown prices are not published and are quoted in store.
- A style is held at selected stores rather than at every store, so check availability before travelling to a particular room.
Price Range
No details available.
Purchase Options
- Bought In Store
- Made To Order
- Suit Hire
- Suit Sales
Services Offered
- Wedding Dresses
- Bridesmaid Dresses
- Debutante Gowns
- Formal And Evening Gowns
- Menswear Suit Hire
- Menswear Suit Sales
- School Formal Wear
Size Range
No details available.
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Contact
- Website
- ferrariformal.com.au
- Phone
- 03 9374 1377
- Address
- 263 Keilor Road, Essendon North VIC 3041
263 Keilor Road, Essendon North VIC 3041
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