Skip to content
Little Wedding Planner

Bridal Dress Stores · Melbourne, Victoria · Visit in person

Ivory Bride

Is this your business? Get your free badge

About

Overview & Vibe

Ivory Bride is a by-appointment bridal studio in South Melbourne, curating “a curated edit of exclusive and highly sought-after designers from Europe and Australia”. It began in Warrnambool in 2019 and moved to the city, and the pitch is deliberately narrow: labels you will not find on every rack, shown one bride at a time in a private 90-minute appointment.

Dress Styles & Designers

Eleven labels, several of them exclusive. Ivory Bride is the exclusive home of Esty Style in Victoria — and holds the largest collection of them in Australia — the exclusive home of Corston Couture in Melbourne, and the exclusive Australian stockist of Rara Avis. Alongside them: Karen Willis Holmes, Madi Lane, Alena Leena (every gown named after a flower), Envy Room, Oui The Label, Cherie by Oui, Elli Nicole and Alba + Stardust. There are also exclusive IVORY x OUI and IVORY x RARA gowns made for this studio alone, and bespoke veils made to match your dress.

Ideal For

A bride who has looked at the usual racks and wants something else — Ukrainian, Belarusian, Croatian and South African ateliers sit beside Australian names here. It also suits a bride shopping a real budget: the sample collection puts couture gowns that retailed between $2,250 and $6,050 on the rack from $700.

The Need-to-Knows

A private 90-minute appointment, booked online with a small non-refundable booking fee that comes off your gown on the day. You may reschedule once with 72 business hours’ notice; a $50 fee applies to a no-show or a cancellation inside 48 hours. The change suite takes the bride plus four guests, and the studio is direct about why: “too many contradicting opinions can become very overwhelming.” It suggests starting nine to twelve months out. Phone 0458 255 374.

Standout Feature

Every designer has a published price guide, and every sample gown a published condition report. Each designer page states the studio’s sample sizes and the price band — Rara Avis gowns 10–14 at $3,000–$5,500, Corston Couture 10–14 at $6,200–$8,500 — and each sample-sale gown lists its size, colour, fabric, RRP, sale price and honest wear. Almost no boutique publishes both.

Appointment Policy

  • Appointments are private and run for ninety minutes, booked online.
  • A small non-refundable booking fee secures your date and time, and is redeemable against your gown on the day.
  • The booking fee is not refunded under any circumstances, including finding your gown elsewhere.
  • You may reschedule once and carry the fee across, with at least 72 business hours' notice — call 0458 255 374.
  • A $50 fee applies if you do not attend, or if you cancel within 48 hours.
  • The change suite comfortably takes the bride plus four guests.
  • The studio advises bringing only supportive people: too many contradicting opinions can become overwhelming, and your opinion is the one that matters.
  • Most brides begin looking nine to twelve months before the wedding, though the studio is clear that timelines are not rules.

Dress Designers

  • Esty Style — Ivory Bride is the exclusive home of Esty Style in Victoria and holds the largest collection of them in Australia — established 2008 in Eastern Europe, handmade in Ukraine. Studio samples 10–14, $3,500–$5,000.
  • Corston Couture — The exclusive home of Corston Couture in Melbourne — founded by designer Coral, grown from Newcastle to London, New York and Los Angeles, hand-crafted in Sydney. Studio samples 10–14, $6,200–$8,500.
  • Rara Avis — Ivory Bride is their exclusive Australian stockist — hand crafted in Minsk, Belarus, with sublime corsetry and architectural silhouettes. Gowns 10–14 at $3,000–$5,500; minis 8–12 at $1,500–$2,500. Includes exclusive IVORY x RARA designs.
  • Karen Willis Holmes — The Australian designer, at the forefront of bridal fashion since 2000.
  • Madi Lane — Australian-designed gowns balancing modern ingenuity and timeless sophistication.
  • Alena Leena — Founded by head designer Alyona Kostyk, with a creative studio in Cape Town and a production team in Ukraine — every gown named after a flower.
  • Envy Room — Croatian designers Vjeko Franetović and Nikica Ivančević, established 2004 — high fashion meets bridal, in European fabrics.
  • Oui The Label — Designed and handmade in Melbourne, a less-is-more philosophy — and the source of exclusive IVORY x OUI gowns made for this studio alone.
  • Cherie by Oui — Designed and handmade in Melbourne since 2020 by Jennifer Karly — intricately embellished, refined romance.
  • Elli Nicole — Begun when Elli made her first wedding dress for her sister-in-law, fresh out of design school — 1950s icons reimagined. Studio samples 10–12, $4,000–$6,500.
  • Alba + Stardust — Started in 2022 with its debut ODE collection in 2023 — female owned and led, textured tulle and masterful draping, with sustainable practices.

Dress Experience

  • Ivory Bride is a by-appointment bridal studio in South Melbourne.
  • It was established in 2019 in Warrnambool and has since moved to Melbourne.
  • Its founder and creative stylist is Kayla, who studied fashion design and spent years in the industry before moving to Europe.
  • She brings a designer's eye to fit, fabric and silhouette at every consultation, and was a new bride herself.
  • The studio's curation is deliberately narrow — exclusive and sought-after designers from Europe and Australia, chosen for authenticity and craftsmanship.
  • It is the exclusive Victorian home of Esty Style and holds the largest collection of that label in Australia.
  • It is the exclusive Melbourne home of Corston Couture and the exclusive Australian stockist of Rara Avis.
  • It commissions its own exclusive gowns with two of its labels, sold under the IVORY x OUI and IVORY x RARA names.
  • Bespoke veils are made to complement each bride and her gown.

Dress Styles

  • a-line
  • mermaid
  • fit and flare
  • sheath
  • column
  • modern minimalist
  • romantic
  • classic
  • vintage
  • lace
  • beaded
  • sequinned
  • satin
  • tulle
  • crepe
  • off shoulder
  • strapless
  • long sleeve
  • two piece

Dresses

  • Envy No1 (Envy Room) — $999.00, reduced from an RRP of $6,000. Ivory crushed organza, a sample-sale gown.
  • Envy No2 (Envy Room) — $1,500.00, reduced from an RRP of $6,000. Off-shoulder draping over a gently structured bodice, floating into a cloud-like A-line skirt in sheer crushed organza. Sample size 10, ivory.
  • Darling (Cherie by Oui) — $2,700.00, reduced from an RRP of $6,050. Natural white lace.
  • Everymore (Cherie by Oui) — $2,000.00, reduced from an RRP of $5,000. Natural white lace.
  • Magique (Cherie by Oui) — $2,000.00, reduced from an RRP of $4,900. Natural white lace.
  • Camellia (Alena Leena) — $1,000.00, reduced from an RRP of $4,600. Ivory. Named for a flower, as every Alena Leena gown is.
  • Snowberry (Alena Leena) — $1,000.00, reduced from an RRP of $4,600. Ivory chiffon.
  • Wisteria (Alena Leena) — $1,000.00, reduced from an RRP of $4,400. Ivory mikado.
  • Calathea (Alena Leena) — $1,500.00, reduced from an RRP of $4,200. Beaded.
  • Marigold (Oui The Label) — $2,000.00, reduced from an RRP of $4,000. Ivory mikado.
  • Primrose (Oui The Label) — $2,000.00, reduced from an RRP of $4,000.
  • Phoenix (Oui The Label) — $1,500.00, reduced from an RRP of $4,000. Ivory bonded crepe.
  • Elevate (Oui The Label) — $1,700.00, reduced from an RRP of $3,700. Ivory satin.
  • Wisteria (Oui The Label) — $2,000.00, reduced from an RRP of $3,700. Ivory satin.
  • Agyness (Karen Willis Holmes) — $950.00, reduced from an RRP of $3,000. Warm ivory sequins.
  • Nikki (Karen Willis Holmes) — $700.00, reduced from an RRP of $3,000; the least expensive gown in the sample collection.
  • Violet (Karen Willis Holmes) — $899.00, reduced from an RRP of $3,000. Ivory stretch crepe.
  • Bobby (Karen Willis Holmes) — $899.00, reduced from an RRP of $2,900. Ivory lace.
  • Karina (Karen Willis Holmes) — $899.00, reduced from an RRP of $2,800. Ivory lace.
  • Judd (Madi Lane) — $899.00, reduced from an RRP of $2,400. Ivory satin.
  • Julien (Madi Lane) — $899.00, reduced from an RRP of $2,400. Ivory satin.
  • Harper (Madi Lane) — $800.00, reduced from an RRP of $2,250. Ivory lace.

Nearby Landmarks

  • Gladstone Street, South Melbourne – the studio is at number 87.
  • South Melbourne Market – a few streets away, and the neighbourhood's landmark.
  • Albert Park and the lake – ten minutes south, and a favourite for wedding photographs.
  • The Melbourne CBD – across the river, five minutes by tram.
  • St Kilda and Port Melbourne – the bayside suburbs either side.

Price Notes

  • Each designer has a published price guide on their own page.
  • Corston Couture studio samples, sizes 10–14, are $6,200 to $8,500.
  • Elli Nicole studio samples, sizes 10–12, are $4,000 to $6,500.
  • Rara Avis gowns, sizes 10–14, are $3,000 to $5,500, and Rara Avis minis, sizes 8–12, are $1,500 to $2,500.
  • Esty Style studio samples, sizes 10–14, are $3,500 to $5,000.
  • The sample collection is a separate ladder — those gowns sell from $700 to $2,700, against original prices of $2,250 to $6,050.
  • Each sample gown lists its size, colour, fabric and a condition report, and the studio holds only one of each.
  • Sample gowns can be altered down by one to two sizes.
  • Sample gowns are bought by contacting the studio directly by phone or email.
  • Trunk shows carry special introductory pricing.

Price Range

  • $2,250–$8,500

Purchase Options

  • Off The Rack
  • Made To Order
  • Sample Sale
  • Bespoke
  • Trunk Show

Services Offered

  • Designer Wedding Gowns — eleven labels from Australia and Europe.
  • Exclusive Stockist Ranges — Esty Style in Victoria, Corston Couture in Melbourne, and Rara Avis for all of Australia.
  • Exclusive Collaboration Gowns — IVORY x OUI and IVORY x RARA designs made for this studio alone.
  • The Sample Collection — boutique sample gowns from $700, with a published condition report on each.
  • Bespoke Veils — custom made to complement each bride and her gown.
  • Private Ninety-Minute Appointments — one bride at a time.
  • Trunk Shows — a designer's entire range in studio for a limited time, with special introductory pricing.
  • A Bridal Advice Hub — the studio's written answers to the questions brides ask most.
  • Real Wedding Stories — its brides' weddings published in full.

Size Range

  • Sample gowns run sizes 8 to 14 depending on the designer, and can be altered down by one to two sizes.

Similar businesses

Always and Forever Bridal International
Melbourne, Victoria

Always and Forever Bridal International

Always and Forever Bridal International sits on Level 1 of 340 Collins Street, in the middle of Melbourne’s fashion precinct.

Visit in person
Melbourne, Victoria

Be A Star Bridal

Be A Star Bridal sits on the Nepean Highway at Cheltenham, in Melbourne’s bayside south-east, and it is a full-service shop rather than a curated boutique: gowns…

Visit in person
Bonita Couture
Melbourne, Victoria

Bonita Couture

Bonita Couture is a couture bridal house on Sydney Road in Brunswick, Melbourne’s long-standing bridal strip.

Visit in person
Bryony Jayne Bridal Couture
Melbourne, Victoria

Bryony Jayne Bridal Couture

Bryony Jayne Bridal Couture is a private bridal studio in Berwick, in Melbourne’s south-east, established in 2013.

Visit in person
Kerry Armatas
Melbourne, Victoria

Kerry Armatas

Kerry Armatas is a dressmaker’s studio on Springvale Road in Melbourne’s south-east, where gowns are cut and made rather than pulled off a rack.

Visit in person
Leah S Designs
Melbourne, Victoria

Leah S Designs

Leah S Designs has been dressing Victorian brides since 2001, and it designs and manufactures its own ready-made collection rather than reselling other labels…

Visit in person

Contact

Website
ivorybride.co
Phone
0458 255 374
Address
Studio 112, 87 Gladstone Street, South Melbourne VIC 3205
Studio 112, 87 Gladstone Street, South Melbourne VIC 3205 Open in Maps