Always and Forever Bridal International
Always and Forever Bridal International sits on Level 1 of 340 Collins Street, in the middle of Melbourne’s fashion precinct.
Bridal Dress Stores · Melbourne, Victoria · Visit in person
Bryony Jayne Bridal Couture is a private bridal studio in Berwick, in Melbourne’s south-east, established in 2013. Bryony Jayne Reardon holds a Bachelor of Fashion from Box Hill Institute, worked at Helen Brownhill in Malvern and Raffaele Ciuca in Armadale, and spent more than ten years dressmaking independently before opening under her own name. She has been a Gown of the Year finalist twice running.
Her own label, in seven collections — Alice, Briar Rose, Delfene, Eve, Isadora, Story and Winter — cut in silks and chiffons, from clean satin columns to appliquéd lace and beaded belts. Every gown on the rail can also be the starting point for something made from scratch: “bring photos or drawings”, and the design is worked out with you.
A bride who wants to try gowns on and then change them — the studio is set up so the collection is inspiration rather than a fixed menu. It suits a plus-size bride too: New Idea named the Winter gown one of the top five plus-size wedding dresses in Melbourne in 2019. And it suits anyone whose week is full — evening appointments are available.
By appointment only, from the Berwick studio — call 0433 972 656. The first consultation is free and carries no obligation, and services and pricing are discussed at that visit. Nothing is priced on the site. The studio also dresses bridesmaids, and it takes clients from across Melbourne’s south-east and the Mornington Peninsula.
You can watch it being made. Her own gallery shows the sketchbook, the sewing machine mid-seam, the lace being placed and the beaded belt close up — the same gown at four stages. For a bride choosing between a shop and a maker, that is the difference, shown rather than claimed.
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Always and Forever Bridal International sits on Level 1 of 340 Collins Street, in the middle of Melbourne’s fashion precinct.
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