About

Overview & Vibe

Jenna landed in Broome from Scotland in 2012, the day before Valentine’s Day, and started work at Broome Florist on one of the busiest days of a florist’s year. She bought that shop in 2014 and ran it for ten years, then handed the retail side on to concentrate on what she actually wanted to do - weddings and events. After a year away travelling she is back, working from a new studio she calls the Flower Room.

Style & Signature Blooms

Her own line is that there is nothing basic here - only iconic. The portfolio backs it: ceremonies staged against the red pindan cliffs at Gantheaume Point, aisles of white blooms running down to Cable Beach at sunset, bougainvillea, palm fronds and frangipani-toned bouquets. It is unmistakably Kimberley work, and it does not look like anywhere else in Australia.

Ideal For

Anyone marrying in Broome or on Cable Beach, at any scale. She puts it plainly - whether an elopement or a three-day event, she has done it, over a thousand times in this town. Nearly two decades in, the client list has run to celebrities, television, football teams and prime ministers.

The Need-to-Knows

⚠ She will be the only florist working your day. Her booking form asks you to agree that she is the sole provider of all florals, and that covers other florists, DIY arrangements, gifted flowers, and any artificial, dried or pre-made pieces from a retailer or the venue. Read that clause before you buy anything floral elsewhere. Enquiries can take up to a week to answer in busy periods. The everyday delivery side of the business is paused at the moment; weddings are open.

Standout Feature

The booking form is the most thorough in this directory. It runs through eighteen categories of floral item, asks for five words describing the aesthetic of your day, asks which flowers you love and which you don’t, takes twenty inspiration images, and asks how you prefer to be contacted. She calls it an interrogation. It means the first quote comes back already shaped around your wedding.

Appointment Policy

Start with the online booking form; general enquiries go to hello@broomeflowerroom.com.au.
Have your ceremony and reception venues and times ready, plus your colour palette and an estimated flower budget - the form asks for all of them.
It also asks for five words describing the aesthetic of your day, which flowers you love and which you don't, and who your other vendors are.
You can upload up to twenty inspiration images, and go deeper by email or a shared inspiration board afterwards.
Say how you prefer to be contacted - phone, email or text - and she will use it.
⚠ You are asked to agree that she will be the sole provider of all florals on the day before the booking goes ahead.
Allow up to a week for a reply in busy periods, and follow up by email if you have not heard back.

Areas Serviced

Broome – the studio is based here and this is where nearly all of its wedding work has been done.
Cable Beach – named alongside Broome across the site as the studio's home ground.

Delivery & Setup

Both the ceremony and the reception are covered - the booking form asks for each venue and each start time.
Site visits are part of how she plans a wedding, alongside the first conversations and the detailed planning.
She works on site through the early mornings before the day starts, alongside your other vendors.
⚠ Everyday flower deliveries are paused at present. Weddings are unaffected.

Floral Styles

elevated
iconic

Flowers & Blooms

No details available.

Hire Items

No details available.

Minimum Spend

No details available.

Nearby Landmarks

Cable Beach – twenty-two kilometres of white sand west of town, and the backdrop to much of this studio's work.
Gantheaume Point – the red pindan cliffs at the southern end of Cable Beach.
Broome township and Chinatown – the old pearling quarter at the centre of town.
Roebuck Bay – the turquoise bay on Broome's eastern side.
Dampier Peninsula – the coast running north from Broome.

Price Notes

Every wedding is quoted individually; nothing is sold at a published price.
Her own starting point is about 15% of your entire wedding budget, adjusted for how much the flowers matter to the look of your day.
The booking form asks for your estimated flower budget up front, so she can shape the suggestions around it.
⚠ Budget for all of your florals with this studio: her exclusivity clause means DIY arrangements, gifted flowers and artificial or pre-made pieces from a retailer or the venue cannot be used alongside her work.

Services Offered

Wedding Flowers
Elopement Flowers
Multi Day Wedding Events
Event Flowers
Bridal Bouquets
Bridesmaids' Bouquets
Buttonholes
Corsages
Ceremony Installations
Arbour And Plinth Florals
Aisle And Petal Work
Reception Centrepieces
Hanging Installations And Wall Flowers
Cake Flowers
Site Visits
Gift Hampers And Gifts

Wedding Flower Packages

Bridal Bouquet. Price: Quoted per wedding. Description: The bouquet the whole palette is built around, and the first thing she designs.
Bridesmaids' Bouquets. Price: Quoted per wedding. Description: Smaller bouquets for your bridal party, designed to sit against your dresses.
Groom And Groomsmen Buttonholes. Price: Quoted per wedding. Description: Priced separately for the groom and for the groomsmen, so you only order what you need.
Family Buttonholes And Corsages. Price: Quoted per wedding. Description: Buttonholes for fathers and other men in the family, and corsages for mothers and other women.
Flower Girl And Page Boy Florals. Price: Quoted per wedding. Description: Scaled-down pieces for the children in your party.
Arbour, Plinth, Meadow And Altar Florals. Price: Quoted per wedding. Description: The ceremony structure work, from florals across an arbour to a meadow-style ground planting.
Rose Petals. Price: Quoted per wedding. Description: Loose petals for scattering, tossing or dressing the aisle.
Aisle, Chair And Floor Florals. Price: Quoted per wedding. Description: Roses along the chairs, florals at ground level and pieces down the length of the aisle.
Welcome Sign Florals. Price: Quoted per wedding. Description: Flowers built onto the sign that greets your guests as they arrive.
Signing Table Arrangement. Price: Quoted per wedding. Description: An arrangement for the table where you sign, which photographs at close range.
Reception Centrepieces. Price: Quoted per wedding. Description: Table flowers for your guest tables.
Elaborate Reception Installations. Price: Quoted per wedding. Description: Her own wording for the large pieces - hanging installations overhead and flower walls.
Cake Flowers. Price: Quoted per wedding. Description: Blooms prepared for your cake, matched to the rest of the day.
Cake Table Florals. Price: Quoted per wedding. Description: Flowers dressing the cake table itself, ordered separately from the cake flowers.
Gift Table And Wishing Well Florals. Price: Quoted per wedding. Description: Flowers for the gift table and the wishing well.

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Contact

Website: broomeflowerroom.com.au

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