Sofi & Flora
Sofi & Flora is Sophie’s boutique wedding and event studio at Airlie Beach, working across the Whitsundays.
Wedding Florists · Whitsundays / Airlie Beach, Queensland
Karen Hill Floral Design works from a shop on Shute Harbour Road at Cannonvale, servicing the whole Whitsundays region. Karen is a third-generation florist with more than thirty years in the trade, nine of them in the Whitsundays, and the studio covers the full spread of wedding locations here - the mainland, the islands, country farms and superyachts.
Fresh, locally sourced flowers built to order, with a parallel line in real-touch artificial bouquets for couples who want something that will not wilt or that they can keep. Karen’s background is hotel and event floristry at scale, including six-metre installations, and that shows in the arbours and ceremony structures rather than in a fixed house palette.
Island and boat weddings above all - the studio’s experience covers Daydream Island, Hayman Island, Hamilton Island and mainland ceremonies. Also for couples assembling their own reception, since the shop sells to DIY couples as well as designing full weddings, and runs a flower school.
Enquiries go through a detailed wedding form covering each item needed, from the bridal bouquet through to church and ceremony florals, and a quote comes back against it. The shop is open Monday to Saturday and closed Sundays. Three top-selling wedding arrangements are shown as photographs; no prices are published for any of them.
Karen publishes something no other florist in this directory does: a legal limit on where flowers can go. Queensland Government legislation means fresh flowers cannot be taken to Whitehaven Beach, one of the most photographed ceremony spots in the country, and the studio says so plainly and offers alternatives instead of letting couples find out late.
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Sofi & Flora is Sophie’s boutique wedding and event studio at Airlie Beach, working across the Whitsundays.