Melissa E Bridal

• Appointments are strongly preferred if you want to try gowns on.
• Each range page - bridal, debutante, bridesmaid and formal - ends with "Appointments Essential".
• Every product entry repeats "*Appointments strongly recommended".
• Alterations are booked separately: "Appointments are essential for this service, please call 03 4343 1193 to make a booking."
• Appointments are made by phone — the store asks brides to call rather than book online.
• Store hours are Monday to Friday 9.30am-6.00pm and Saturday 9.30am-4.00pm; closed Sunday and public holidays, with hours varying at Christmas and Easter.
• No appointment fee is published.

• Amy and Eve — 3 bridal styles listed by name on the store's own wedding dress range page.
• Christina Wu — 1 bridal style listed by name on the store's own wedding dress range page.
• Cizzy — 1 bridal style listed by name on the store's own wedding dress range page.
• Daniela Di Marino — 3 bridal styles listed by name on the store's own wedding dress range page.
• Drew Valentine — 10 bridal styles listed by name on the store's own wedding dress range page.
• Evie Young — 1 bridal style listed by name on the store's own wedding dress range page.
• Herve Paris — 1 bridal style listed by name on the store's own wedding dress range page.
• Jadore — 1 bridal style listed by name on the store's own wedding dress range page.
• Jasmine — 27 styles listed, from the T-series and the named collection.
• Ladybird — 3 bridal styles listed by name on the store's own wedding dress range page.
• Madi Lane — Australian label; 24 styles listed.
• Maggie Sottero — American house; the store also lists its Sottero and Midgley line (Giselle Lane) and 11 Maggie Sottero styles by name.
• Mancini — 1 bridal style listed by name on the store's own wedding dress range page.
• Maya Bella — Australian label; 17 styles listed.
• Modeca — Dutch house; 16 styles listed.
• Monica Loretti — 5 bridal styles listed by name on the store's own wedding dress range page.
• Mori Lee — Listed as both Mori Lee and Morilee; 28 styles, the deepest single bridal range in the store.
• Nicoletta — 1 bridal style listed by name on the store's own wedding dress range page.
• Orchid Bridal — 1 bridal style listed by name on the store's own wedding dress range page.
• Other White Dress — 2 bridal styles listed by name on the store's own wedding dress range page.
• Purple Fox — 2 bridal styles listed by name on the store's own wedding dress range page.
• Rebecca Ingram — Maggie Sottero's sister label; 12 styles listed, several of them Curve (plus-size) cuts.
• Serene — 22 styles listed under Serene and Serine.
• Tania Olsen — Australian designer carried across bridal, bridesmaid, debutante and formal — 23 bridal styles, 39 bridesmaid styles and 48 formal styles.
• Veni Infantino — 7 bridal styles listed by name on the store's own wedding dress range page.
• White One — 2 bridal styles listed by name on the store's own wedding dress range page.

• Melissa E is a locally owned Ballarat boutique carrying, in its own words, "over five hundred bridal and debutante gowns" and describing itself as "one of the largest boutiques in Victoria". The range is "handpicked by Melissa from over twenty local and international fashion designers" and "regularly updated with latest trends as well as classic favorites". Appointments are strongly preferred to try on gowns, and experienced staff "offer personalised styling for your big day in a fun and relaxing atmosphere with flexible lay-by options". The website is explicitly "only an example of our collection" - the shop asks brides to visit in store for the full range.

• a-line
• ball gown
• fit and flare
• sheath
• lace
• tulle
• crepe
• sequinned

• Bridge Mall – Ballarat's pedestrian retail street, a short walk from Curtis Street.
• Sturt Street – the city's boulevard of heritage banks, gardens and the main shopping strip.
• Ballarat railway station – the V/Line terminus for services from Melbourne's Southern Cross.
• Lake Wendouree and the Botanical Gardens – the city's main wedding photography setting.
• Sovereign Hill – the goldfields open-air museum, Ballarat's best known landmark.
• Art Gallery of Ballarat – Australia's oldest regional gallery, on Lydiard Street North.

• No prices are published; the store asks brides to visit in store.
• Lay-by is welcome, with flexible options offered.
• 84 product entries add "*Lay by and After pay welcome", so Afterpay is available on part of the range.
• "*Ordering times will vary depending on designer" - no single lead time is quoted.
• "*Please visit in store to see our full range of over 500 gowns, our website is only an example of our collection and changes regularly."
• Alterations are charged separately and are available on gowns bought elsewhere; no alteration prices are published.

No details available.

• Made To Order

• In-House Alterations
• Alterations On Gowns Purchased Elsewhere
• Personalised Styling
• Bridesmaid Dresses
• Mother Of The Bride
• Debutante Gowns
• Formal Wear
• Casual Wear
• Veils And Accessories

• Sizes 4 to 36 are catered for, and sizes outside that range can be made by the dressmaking team.