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Little Wedding Planner

Bridal Dress Stores · Australia

The Bridal Outlet

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About

Overview & Vibe

The Bridal Outlet runs two stores a long way apart — Somersby on the New South Wales Central Coast and Ballarat in country Victoria — and holds 239 gowns between them. It is an outlet in the real sense: gowns are held in stock rather than ordered in, and its whole catalogue tells you which store each gown is actually in before you drive.

Dress Styles & Designers

162 wedding gowns from the Allure family — Allure Bridals, Allure Romance, Allure Women and, at Ballarat, Allure Couture — plus Madison James, Wilderly Bridal, Tina Holly and Abella. Bridesmaids and debutante gowns come from Tania Olsen, Nicoletta, Jadore and Lulu & Lace. The range runs ballgown, sheath and A-line above all, with fit-and-flare and princess line behind them.

Ideal For

A bride who wants to try a gown on today rather than wait months for one to be made, and one shopping a wide size range — the catalogue lists gowns in sizes 0 to 30, and up to 40 on some styles. Because every gown is tagged to a store, it also suits anyone travelling in: you can check the dress is in the building before you set out.

The Need-to-Knows

Bookings are essential at both stores, and each has its own booking form. Submitting it is not a confirmation — the store contacts you within two business days to confirm. Appointments are obligation free, but they ask you to tell them if you need to cancel or move. Both stores open Tuesday to Friday 10am–5pm and Saturday 9am–4pm, closed Sunday and Monday. No prices are published.

Standout Feature

Every gown in the catalogue carries a collection location — 94 wedding gowns at Somersby and 72 at Ballarat. Almost no bridal store publishes which branch holds which dress, and for a two-store business a thousand kilometres apart it is the difference between a wasted drive and a fitting.

Appointment Policy

  • Bookings are essential — each store has its own booking form.
  • Submitting the form is not a confirmation. The store contacts you within two business days to confirm.
  • Appointments are obligation free, but tell them if you need to cancel or change the time.
  • Your appointment is a personal styling session with one of the store's bridal consultants.
  • Both stores open Tuesday to Friday 10am to 5pm and Saturday 9am to 4pm, closed Sunday and Monday.
  • Check which store holds the gown you want before you travel — the catalogue says.

Dress Designers

  • Allure Bridals — Bridal gowns, stocked at both stores.
  • Allure Romance — Bridal gowns, stocked at both stores.
  • Allure Women — Bridal gowns, stocked at both stores.
  • Madison James — Bridal gowns, stocked at both stores.
  • Tina Holly — Bridal gowns, stocked at both stores.
  • Wilderly Bridal — Bridal gowns, stocked at both stores.
  • Allure Couture — Bridal gowns, stocked at the Ballarat store.
  • Abella — Bridal gowns, stocked at the Ballarat store.
  • Tania Olsen — Bridesmaid, debutante and formal gowns.
  • Nicoletta — Bridesmaid and formal gowns.
  • Jadore — Bridesmaid and formal gowns.
  • Lulu & Lace — Bridesmaid gowns.

Dress Experience

  • The Bridal Outlet runs two stores far apart — Somersby on the Central Coast of New South Wales and Ballarat in country Victoria.
  • Its catalogue tags every gown to the store that holds it, so a bride can confirm the dress is in the building before making the trip.
  • Gowns are held in stock rather than ordered in, which is what an outlet means here.
  • An appointment is a personal styling session with an experienced bridal consultant, and the store says plainly that it is obligation free.
  • Booking is a two-step process: you send the form, and the store confirms within two business days.

Dress Styles

  • ball gown
  • sheath
  • a-line
  • fit and flare
  • princess
  • vintage
  • boho
  • lace
  • satin
  • tulle
  • beaded
  • off shoulder
  • strapless
  • v-neck
  • classic
  • romantic

Dresses

  • TK241 Tina Holly — A ballgown gown. Held at the Somersby store. Available in sizes 0–30.
  • TC24129 Tania Olsen — A a-line gown. Held at the Somersby store. Available in sizes 4–40.
  • TC24119 Tania Olsen — A a-line gown. Held at the Somersby store. Available in sizes 4–40.
  • R3715 Allure Romance — A ballgown gown. Held at the Somersby store. Available in sizes 0–30.
  • R3708 Allure Romance — A ballgown gown. Held at the Somersby store. Available in sizes 0–30.
  • MJ913 Madison James — A ballgown gown. Held at the Somersby store. Available in sizes 0–30.
  • MJ1065 Madison James — A ballgown gown. Held at the Somersby store. Available in sizes 0–30.
  • MJ1062 Madison James — A fit and flare gown. Held at the Somersby store. Available in sizes 0–30.
  • MJ1003 Madison James — A ballgown gown. Held at the Somersby store. Available in sizes 0–30.
  • F322 Wilderly Bridals — A a-line gown. Held at the Somersby store.
  • F309 Wilderly Bridal — A a-line gown. Held at the Somersby store. Available in sizes 0–30.
  • A1212 Allure Bridals — A sheath gown. Held at the Somersby store. Available in sizes 0–30.
  • 9716 Allure Bridals — A sheath gown. Held at the Somersby store. Available in sizes 0–30.
  • TK151W Tina Holly — A fit and flare gown. Held at the Ballarat store. Available in sizes 0–30.
  • TC2338 Tania Olsen — A a-line gown. Held at the Ballarat store. Available in sizes 0–30.
  • R3705 Allure Romance — A ballgown gown. Held at the Ballarat store. Available in sizes 0–30.
  • R3661 Allure Romance — A sheath gown. Held at the Ballarat store. Available in sizes 0–30.
  • MJ900 Madison James — A ballgown gown. Held at the Ballarat store. Available in sizes 0–30.
  • MJ504 Madison James — A sheath gown. Held at the Ballarat store. Available in sizes 0–30.
  • F348 Wilderly Bridal — A sheath gown. Held at the Ballarat store. Available in sizes 0–30.
  • A1112 Allure Bridals — A sheath gown. Held at the Ballarat store. Available in sizes 0–30.
  • 9952 Allure Bridals — A fit and flare gown. Held at the Ballarat store. Available in sizes 0–30.
  • TC303 Tania Olsen — A ballgown gown. Held at the Somersby store. Available in sizes 0–30.
  • F190 Wilderly Bridals — A a-line gown. Held at the Somersby store. Available in sizes 0–30.
  • F321 Wilderly Bridals — A sheath gown. Held at the Somersby store. Available in sizes 0–30.
  • F349 Wilderly Bridals — A sheath gown. Held at the Somersby store. Available in sizes 0–30.
  • TA611 Tina Holly — A ballgown gown. Held at the Somersby store. Available in sizes 0–30.
  • TE650W Tina Holly — A sheath gown. Held at the Somersby store. Available in sizes 0–30.
  • TW103 Tina Holly — A sheath gown. Held at the Somersby store. Available in sizes 0–30.
  • MJ861 Madison James — A sheath gown. Held at the Somersby store. Available in sizes 0–30.
  • MJ903 Madison James — A ballgown gown. Held at the Somersby store. Available in sizes 0–30.
  • MJ907 Madison James — A sheath gown. Held at the Somersby store. Available in sizes 0–30.
  • 3505 Allure Romance — A sheath gown. Held at the Somersby store. Available in sizes 0–30.
  • 3508 Allure Romance — A sheath gown. Held at the Somersby store. Available in sizes 0–30.
  • 3550 Allure Romance — A ballgown gown. Held at the Somersby store. Available in sizes 0–30.
  • 3558 Allure Romance — A a-line gown. Held at the Somersby store. Available in sizes 0–30.
  • R3611 Allure Romance — A a-line gown. Held at the Somersby store. Available in sizes 0–30.
  • R3653 Allure Romance — A sheath gown. Held at the Somersby store. Available in sizes 0–30.
  • R3703 Allure Romance — A ballgown gown. Held at the Somersby store. Available in sizes 0–30.
  • 9603 Allure Bridals — A sheath gown. Held at the Somersby store. Available in sizes 0–30.
  • 9681 Allure Bridals — A ballgown gown. Held at the Somersby store. Available in sizes 0–30.
  • 9810 Allure Bridals — A a-line gown. Held at the Somersby store. Available in sizes 0–30.
  • 9902 Allure Bridals — A a-line gown. Held at the Somersby store. Available in sizes 0–30.
  • 9909 Allure Bridals — A a-line gown. Held at the Somersby store. Available in sizes 0–30.
  • 9962 Allure Bridals — A sheath gown. Held at the Somersby store. Available in sizes 0–30.
  • A1102 Allure Bridals — A a-line gown. Held at the Somersby store. Available in sizes 0–30.
  • A1113 Allure Bridals — A fit and flare gown. Held at the Somersby store. Available in sizes 0–30.
  • E304 Abella — A a-line gown. Held at the Somersby store. Available in sizes 0–30.
  • E313 Abella — A ballgown gown. Held at the Somersby store. Available in sizes 0–30.
  • E409 Abella — A ballgown gown. Held at the Somersby store. Available in sizes 0–30.
  • E450 Abella — A ballgown gown. Held at the Somersby store. Available in sizes 0–30.
  • TC283 Tania Olsen — A ballgown gown. Held at the Ballarat store. Available in sizes 0–30.
  • F227 Wilderly Bridals — A a-line gown. Held at the Ballarat store. Available in sizes 0–30.
  • F231 Wilderly Bridals — A a-line gown. Held at the Ballarat store. Available in sizes 0–30.
  • F248 Wilderly Bridals — A sheath gown. Held at the Ballarat store. Available in sizes 0–30.
  • BA269W Tina Holly — Held at the Ballarat store. Available in sizes 0–30.
  • TE216W Tina Holly — Held at the Ballarat store. Available in sizes 0–30.
  • TW111 Tina Holly — Held at the Ballarat store. Available in sizes 0–30.
  • BB052 Tina Holly — Held at the Ballarat store. Available in sizes 0–30.
  • MJ752 Madison James — A sheath gown. Held at the Ballarat store. Available in sizes 0–30.
  • MJ854 Madison James — A ballgown gown. Held at the Ballarat store. Available in sizes 0–30.
  • 3457 Allure Romance — A a-line gown. Held at the Ballarat store. Available in sizes 0–30.
  • 3507 Allure Romance — A a-line gown. Held at the Ballarat store. Available in sizes 0–30.
  • 3553 Allure Romance — A a-line gown. Held at the Ballarat store. Available in sizes 0–30.
  • 3559 Allure Romance — A ballgown gown. Held at the Ballarat store. Available in sizes 0–30.
  • R3608 Allure Romance — A sheath gown. Held at the Ballarat store. Available in sizes 0–30.
  • 9704 Allure Bridals — A sheath gown. Held at the Ballarat store. Available in sizes 0–30.
  • 9811 Allure Bridals — A a-line gown. Held at the Ballarat store. Available in sizes 0–30.
  • 9908 Allure Bridals — A ballgown gown. Held at the Ballarat store. Available in sizes 0–30.
  • 9951 Allure Bridals — A a-line gown. Held at the Ballarat store. Available in sizes 0–30.
  • 9956 Allure Bridals — A a-line gown. Held at the Ballarat store. Available in sizes 0–30.
  • E259 Abella — A ballgown gown. Held at the Ballarat store. Available in sizes 0–30.
  • F249 ‘Millie’ Wilderly Bridals — A a-line gown. Held at the Somersby store. Available in sizes 0–30.
  • MJ567 Madison James — A sheath gown. Held at the Somersby store. Available in sizes 0–30.
  • R3601 Allure Romance — A sheath gown. Held at the Somersby store. Available in sizes 0–30.
  • R3602 Allure Romance — A ballgown gown. Held at the Somersby store. Available in sizes 0–30.
  • 9960 Allure Bridals — A fit and flare gown. Held at the Somersby store. Available in sizes 0–30.
  • E259 ‘Carmena’ Abella — A ballgown gown. Held at the Somersby store. Available in sizes 0–30.
  • TF002 Tina Holly — Held at the Ballarat and Somersby store. Available in sizes 0–30.
  • F238/Hope Wilderly Bridals — A a-line gown. Held at the Ballarat store. Available in sizes 0–30.
  • 3450 Allure Romance — A sheath gown. Held at the Ballarat store. Available in sizes 0–30.
  • 3503 Allure Romance — A a-line gown. Held at the Ballarat store. Available in sizes 0–30.
  • 3554 Allure Romance — A fit and flare gown. Held at the Ballarat store. Available in sizes 0–30.
  • F248/Rema Wilderly Bridals — A sheath gown. Held at the Somersby store. Available in sizes 0–30.
  • MJ805 Madison James — A fit and flare gown. Held at the Somersby store. Available in sizes 0–30.
  • 9802 Allure Bridals — A a-line gown. Held at the Somersby store. Available in sizes 0–30.
  • 9815 Allure Bridals — A sheath gown. Held at the Somersby store. Available in sizes 0–30.
  • BA999 Tina Holly — A sheath gown. Held at the Ballarat store. Available in sizes 0–30.
  • MJ708 Madison James — A ballgown gown. Held at the Ballarat store. Available in sizes 0–30.
  • MJ813/LARISSA Madison James — A ballgown gown. Held at the Ballarat store. Available in sizes 0–30.
  • 3400 Allure Romance — A a-line gown. Held at the Ballarat store. Available in sizes 0–30.
  • 3410 Allure Romance — A a-line gown. Held at the Ballarat store. Available in sizes 0–30.
  • 3500 Allure Romance — A a-line gown. Held at the Ballarat store. Available in sizes 0–30.
  • 9808 Allure Bridals — A sheath gown. Held at the Ballarat store. Available in sizes 0–30.
  • E205/CAPRICE Abella — A ballgown gown. Held at the Ballarat store. Available in sizes 0–30.
  • E173/MOLLY Abella — A ballgown gown. Held at the Ballarat store. Available in sizes 0–30.
  • E113/ALICE Abella — A a-line gown. Held at the Ballarat store. Available in sizes 0–30.
  • TC283 AMY Tania Olsen — A princess line gown. Held at the Somersby store. Available in sizes 0–30.
  • E215/CARMEN Abella — A fit and flare gown. Held at the Somersby store. Available in sizes 0–30.
  • MJ813 Madison James — A a-line gown. Held at the Somersby store. Available in sizes 0–30.
  • MJ706 Madison James — A a-line gown. Held at the Somersby store. Available in sizes 0–30.
  • MJ501 Madison James — A princess line gown. Held at the Somersby store. Available in sizes 0–30.
  • F240 Wilderly Bridal — A sheath gown. Held at the Somersby store. Available in sizes 0–30.
  • F238 Wilderly Bridal — A princess line gown. Held at the Somersby store. Available in sizes 0–30.
  • 3454 Allure Romance — A a-line gown. Held at the Somersby store. Available in sizes 0–30.
  • 3411 Allure Romance — A sheath gown. Held at the Somersby store. Available in sizes 0–30.
  • 3265 Allure Romance — A ballgown gown. Held at the Somersby store. Available in sizes 0–30.
  • 9861 Allure Bridals — A princess line gown. Held at the Somersby store. Available in sizes 0–30.
  • 9852 Allure Bridals — A ballgown gown. Held at the Somersby store. Available in sizes 0–30.
  • 9813 Allure Bridals — A ballgown gown. Held at the Somersby store. Available in sizes 0–30.
  • 9682 Allure Bridals — A sheath gown. Held at the Somersby store. Available in sizes 0–30.
  • MJ763 Madison James — A ballgown gown. Held at the Ballarat store. Available in sizes 0–30.
  • 9850 Allure Bridals — A a-line gown. Held at the Ballarat store. Available in sizes 0–30.
  • 9718 Allure Bridals — A ballgown gown. Held at the Ballarat store. Available in sizes 0–30.
  • 3405 Allure Romance — A ballgown gown. Held at the Ballarat store. Available in sizes 0–30.
  • BA999 By Tina Holly Fashion — A a fitted gown. Held at the Somersby store. Available in sizes 6–30.
  • BA109 By Tina Holly Fashion — A v neckline gown. Held at the Somersby store. Available in sizes 6–30.
  • F116 Marlowe — A sheath gown. Held at the Ballarat and Somersby store. Available in sizes 2–32.
  • MJ420 Madison James — A sheath gown. Held at the Ballarat and Somersby store. Available in sizes 2–32.
  • 3101 Allure Romance — A sheath gown. Held at the Ballarat and Somersby store. Available in sizes 2–32.
  • 9570 Allure Bridals — A ballgown gown. Held at the Ballarat store. Available in sizes 0–30.

Nearby Landmarks

  • Gindurra Road, Somersby – the Central Coast store, just off the M1 north of Sydney.
  • Armstrong Street South, Ballarat – the Victorian store, in the city centre.

Price Notes

  • No prices are published for any gown — ask at your appointment.
  • Gowns are held in stock rather than ordered in, so what you try on is what you buy.

Price Range

No details available.

Purchase Options

  • Off The Rack

Services Offered

  • Wedding Gowns — 162 held between the two stores.
  • Bridesmaid Dresses — 45 in the catalogue.
  • Debutante Gowns — 15 in the catalogue.
  • Formal Dresses.
  • Per-Store Stock Listings — every gown is tagged to Somersby or Ballarat.
  • Obligation-Free Bridal Appointments — a personal styling session with a bridal consultant.

Size Range

  • Gowns are mostly available in sizes 0 to 30, with some styles running to size 40.

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Contact

Website
thebridaloutlet.com.au
Central Coast, New South Wales
Ballarat, Victoria
  • 112A Armstrong Street South, Ballarat VIC 3350 Visit in person 03 5303 0271 Maps