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About

Overview & Vibe

The Bridal Outlet runs two stores a long way apart. Somersby on the New South Wales Central Coast and Ballarat in country Victoria, and holds 239 gowns between them. It is an outlet in the real sense: gowns are held in stock rather than ordered in, and its whole catalogue tells you which store each gown is actually in before you drive.

Dress Styles & Designers

162 wedding gowns from the Allure family: Allure Bridals, Allure Romance, Allure Women and, at Ballarat, Allure Couture, plus Madison James, Wilderly Bridal, Tina Holly and Abella. Bridesmaids and debutante gowns come from Tania Olsen, Nicoletta, Jadore and Lulu & Lace. The range runs ballgown, sheath and A-line above all, with fit-and-flare and princess line behind them.

Ideal For

A bride who wants to try a gown on today rather than wait months for one to be made, and one shopping a wide size range, the catalogue lists gowns in sizes 0 to 30, and up to 40 on some styles. Because every gown is tagged to a store, it also suits anyone travelling in: you can check the dress is in the building before you set out.

The Need-to-Knows

Bookings are essential at both stores, and each has its own booking form. Submitting it is not a confirmation, the store contacts you within two business days to confirm. Appointments are obligation free, but they ask you to tell them if you need to cancel or move. Both stores open Tuesday to Friday 10am–5pm and Saturday 9am–4pm, closed Sunday and Monday. Gown prices are given in store.

Standout Feature

Every gown in the catalogue carries a collection location, 94 wedding gowns at Somersby and 72 at Ballarat. Almost no bridal store publishes which branch holds which dress, and for a two-store business a thousand kilometres apart it is the difference between a wasted drive and a fitting.

Enquire

When you’d like to visit, and your size if you know it.

Read our privacy page.

Central Coast, New South Wales
  • 2/54 Gindurra Road, Somersby NSW 2250 Visit in person Maps
Ballarat, Victoria
  • 112A Armstrong Street South, Ballarat VIC 3350 Visit in person Maps

Dresses

32 dresses with photos 89 more listed below

    • TK241 Tina Holly — photo 1 of 1

    TK241 Tina Holly

    Price not listed

    • Strapless
    Details of TK241 Tina Holly

    Strapless gown.

    The listing describes it as

    Neckline
    Strapless
    • TC24129 Tania Olsen — photo 1 of 1

    TC24129 Tania Olsen

    Price not listed

    • A-line
    • Satin
    Details of TC24129 Tania Olsen

    Satin A-line gown. Available in sizes 4–40.

    The listing describes it as

    Shape
    A-line
    Fabric
    Satin
    • MJ1003 Madison James — photo 1 of 1

    MJ1003 Madison James

    Price not listed

    • Off the shoulder
    • Satin
    Details of MJ1003 Madison James

    Satin gown with an off-the-shoulder neckline.

    The listing describes it as

    Neckline
    Off the shoulder
    Fabric
    Satin
    • TK151W Tina Holly — photo 1 of 1

    TK151W Tina Holly

    Price not listed

    • Mermaid
    • Satin
    Details of TK151W Tina Holly

    Satin mermaid gown.

    The listing describes it as

    Shape
    Mermaid
    Fabric
    Satin
    • TC2338 Tania Olsen by Tania Olsen — photo 1 of 1

    TC2338 Tania Olsen

    Tania Olsen

    Price not listed

    • A-line
    Details of TC2338 Tania Olsen by Tania Olsen

    A-line gown. Available in sizes 0–30.

    The listing describes it as

    Shape
    A-line
    • R3705 Allure Romance — photo 1 of 1

    R3705 Allure Romance

    Price not listed

    • Ball gown
    • Off the shoulder
    • Mikado
    Details of R3705 Allure Romance

    Mikado ball gown with an off-the-shoulder neckline.

    The listing describes it as

    Shape
    Ball gown
    Neckline
    Off the shoulder
    Fabric
    Mikado
    • R3661 Allure Romance — photo 1 of 1

    R3661 Allure Romance

    Price not listed

    • Sheath
    Details of R3661 Allure Romance

    Sheath gown. Available in sizes 0–30.

    The listing describes it as

    Shape
    Sheath
    • MJ504 Madison James — photo 1 of 1

    MJ504 Madison James

    Price not listed

    • Sheath
    • Crepe
    Details of MJ504 Madison James

    Crepe sheath gown. Available in sizes 0–30.

    The listing describes it as

    Shape
    Sheath
    Fabric
    Crepe
    • A1112 Allure Bridals — photo 1 of 1

    A1112 Allure Bridals

    Price not listed

    • Sheath
    • Tulle
    Details of A1112 Allure Bridals

    Sequinned tulle sheath gown. Available in sizes 0–30.

    The listing describes it as

    Shape
    Sheath
    Fabric
    Tulle
    • TA611 Tina Holly by Tina Holly — photo 1 of 2
    • TA611 Tina Holly by Tina Holly — photo 2 of 2

    TA611 Tina Holly

    Tina Holly

    Price not listed

    • Ball gown
    Details of TA611 Tina Holly by Tina Holly

    Ballgown.

    The listing describes it as

    Shape
    Ball gown
    • 3505 Allure Romance — photo 1 of 1

    3505 Allure Romance

    Price not listed

    • Sheath
    • Lace
    Details of 3505 Allure Romance

    Lace sheath gown. Available in sizes 0–30.

    The listing describes it as

    Shape
    Sheath
    Fabric
    Lace
    • R3653 Allure Romance — photo 1 of 1

    R3653 Allure Romance

    Price not listed

    • Sheath
    • Crepe
    Details of R3653 Allure Romance

    Crepe sheath gown. Available in sizes 0–30.

    The listing describes it as

    Shape
    Sheath
    Fabric
    Crepe
    • 9603 Allure Bridals — photo 1 of 1

    9603 Allure Bridals

    Price not listed

    • Sheath
    • Crepe
    Details of 9603 Allure Bridals

    Crepe sheath gown. Available in sizes 0–30.

    The listing describes it as

    Shape
    Sheath
    Fabric
    Crepe
    • 9810 Allure Bridals by Allure Bridals — photo 1 of 1

    9810 Allure Bridals

    Allure Bridals

    Price not listed

    • A-line
    Details of 9810 Allure Bridals by Allure Bridals

    A-line gown. Available in sizes 0–30.

    The listing describes it as

    Shape
    A-line
    • TE216W Tina Holly — photo 1 of 1

    TE216W Tina Holly

    Price not listed

    Details of TE216W Tina Holly

    Available in sizes 0–30.

    • 9704 Allure Bridals — photo 1 of 1

    9704 Allure Bridals

    Price not listed

    • Sheath
    Details of 9704 Allure Bridals

    Sheath gown. Available in sizes 0–30.

    The listing describes it as

    Shape
    Sheath
    • 9956 Allure Bridals — photo 1 of 1

    9956 Allure Bridals

    Price not listed

    • A-line
    • Tulle
    Details of 9956 Allure Bridals

    Tulle A-line gown. Available in sizes 0–30.

    The listing describes it as

    Shape
    A-line
    Fabric
    Tulle
    • R3601 Allure Romance — photo 1 of 1

    R3601 Allure Romance

    Price not listed

    • Sheath
    • Crepe
    Details of R3601 Allure Romance

    Crepe sheath gown. Available in sizes 0–30.

    The listing describes it as

    Shape
    Sheath
    Fabric
    Crepe
    • 3503 Allure Romance — photo 1 of 1

    3503 Allure Romance

    Price not listed

    • A-line
    • Tulle
    Details of 3503 Allure Romance

    Tulle A-line gown. Available in sizes 0–30.

    The listing describes it as

    Shape
    A-line
    Fabric
    Tulle
    • 3554 Allure Romance — photo 1 of 1

    3554 Allure Romance

    Price not listed

    • A-line
    • Tulle
    Details of 3554 Allure Romance

    Tulle A-line gown.

    The listing describes it as

    Shape
    A-line
    Fabric
    Tulle
    • MJ708 Madison James — photo 1 of 1

    MJ708 Madison James

    Price not listed

    • Ball gown
    Details of MJ708 Madison James

    Ball gown.

    The listing describes it as

    Shape
    Ball gown
    • 3400 Allure Romance — photo 1 of 1

    3400 Allure Romance

    Price not listed

    • A-line
    Details of 3400 Allure Romance

    A-line gown. Available in sizes 0–30.

    The listing describes it as

    Shape
    A-line
    • 9808 Allure Bridals — photo 1 of 1

    9808 Allure Bridals

    Price not listed

    • Sheath
    • Illusion
    • Lace
    Details of 9808 Allure Bridals

    Lace sheath gown with an illusion neckline. Available in sizes 0–30.

    The listing describes it as

    Shape
    Sheath
    Neckline
    Illusion
    Fabric
    Lace
    • E205/CAPRICE Abella — photo 1 of 1

    E205/CAPRICE Abella

    Price not listed

    • Off the shoulder
    • Tulle
    Details of E205/CAPRICE Abella

    Tulle gown with an off-the-shoulder neckline.

    The listing describes it as

    Neckline
    Off the shoulder
    Fabric
    Tulle
    • E173/MOLLY Abella — photo 1 of 1

    E173/MOLLY Abella

    Price not listed

    • Ball gown
    • Mikado
    Details of E173/MOLLY Abella

    Mikado ball gown.

    The listing describes it as

    Shape
    Ball gown
    Fabric
    Mikado
    • TC283 AMY Tania Olsen — photo 1 of 1

    TC283 AMY Tania Olsen

    Price not listed

    • A-line
    • V-neck
    • Tulle
    Details of TC283 AMY Tania Olsen

    Tulle A-line gown with a V-neck.

    The listing describes it as

    Shape
    A-line
    Neckline
    V-neck
    Fabric
    Tulle
    • MJ706 Madison James — photo 1 of 1

    MJ706 Madison James

    Price not listed

    • A-line
    • Tulle
    Details of MJ706 Madison James

    Tulle A-line gown. Available in sizes 0–30.

    The listing describes it as

    Shape
    A-line
    Fabric
    Tulle
    • MJ501 Madison James — photo 1 of 1

    MJ501 Madison James

    Price not listed

    • Mikado
    Details of MJ501 Madison James

    Mikado gown.

    The listing describes it as

    Fabric
    Mikado
    • 3454 Allure Romance — photo 1 of 1

    3454 Allure Romance

    Price not listed

    • A-line
    • Chiffon
    Details of 3454 Allure Romance

    Chiffon A-line gown. Available in sizes 0–30.

    The listing describes it as

    Shape
    A-line
    Fabric
    Chiffon
    • 3411 Allure Romance — photo 1 of 1

    3411 Allure Romance

    Price not listed

    • Sheath
    Details of 3411 Allure Romance

    Sheath gown. Available in sizes 0–30.

    The listing describes it as

    Shape
    Sheath
    • 9852 Allure Bridals — photo 1 of 1

    9852 Allure Bridals

    Price not listed

    • Strapless
    Details of 9852 Allure Bridals

    Strapless gown.

    The listing describes it as

    Neckline
    Strapless
    • 9813 Allure Bridals — photo 1 of 1

    9813 Allure Bridals

    Price not listed

    • Ball gown
    Details of 9813 Allure Bridals

    Ball gown.

    The listing describes it as

    Shape
    Ball gown

Also listed, without photos 89

  • TC24119 Tania Olsen — Tulle A-line gown with an illusion neckline. Available in sizes 4–40.
  • R3715 Allure Romance — Mikado ball gown with a strapless neckline.
  • R3708 Allure Romance — Beaded tulle ball gown.
  • MJ913 Madison James — Beaded gown.
  • MJ1065 Madison James — Satin ball gown.
  • MJ1062 Madison James — Crepe sheath gown.
  • F322 Wilderly Bridals — Lace A-line gown with a strapless neckline.
  • F309 Wilderly Bridal — Lace A-line gown. Available in sizes 0–30.
  • A1212 Allure Bridals — Beaded tulle sheath gown with a strapless neckline. Available in sizes 0–30.
  • 9716 Allure Bridals — Sheath gown. Available in sizes 0–30.
  • MJ900 Madison James — Cap-sleeved A-line gown.
  • F348 Wilderly Bridal — Crepe sheath gown. Available in sizes 0–30.
  • 9952 Allure Bridals — Crepe gown with a strapless neckline.
  • TC303 Tania Olsen — Ballgown by Tania Olsen.
  • F190 Wilderly Bridals — A-line gown by Wilderly Bridal. Available in sizes 0–30.
  • F321 Wilderly Bridals — Satin sheath gown. Available in sizes 0–30.
  • F349 Wilderly Bridals — Satin sheath gown with a sweetheart neckline. Available in sizes 0–30.
  • TE650W Tina Holly — Sheath gown by Tina Holly. Available in sizes 0–30.
  • TW103 Tina Holly — Sheath gown by Tina Holly. Available in sizes 0–30.
  • MJ861 Madison James — Crepe sheath gown with an illusion neckline. Available in sizes 0–30.
  • MJ903 Madison James — Satin gown with an off-the-shoulder neckline.
  • MJ907 Madison James — Sequinned lace sheath gown. Available in sizes 0–30.
  • 3508 Allure Romance — Sheath gown by Allure Romance. Available in sizes 0–30.
  • 3550 Allure Romance — Ball gown with a sweetheart neckline.
  • 3558 Allure Romance — Beaded chiffon A-line gown. Available in sizes 0–30.
  • R3611 Allure Romance — Sequinned chiffon A-line gown. Available in sizes 0–30.
  • R3703 Allure Romance — Beaded organza ball gown.
  • 9681 Allure Bridals — Lace ball gown with an off-the-shoulder neckline.
  • 9902 Allure Bridals — A-line gown. Available in sizes 0–30.
  • 9909 Allure Bridals — A-line gown by Allure Bridals. Available in sizes 0–30.
  • 9962 Allure Bridals — Lace sheath gown. Available in sizes 0–30.
  • A1102 Allure Bridals — Sequinned lace A-line gown with a strapless neckline. Available in sizes 0–30.
  • A1113 Allure Bridals — Mikado gown.
  • E304 Abella — Glitter tulle A-line gown. Available in sizes 0–30.
  • E313 Abella — Ballgown by Abella.
  • E409 Abella — Mikado ball gown with a strapless neckline.
  • E450 Abella — Tulle ball gown with a sweetheart neckline.
  • TC283 Tania Olsen — Ballgown by Tania Olsen.
  • F227 Wilderly Bridals — Lace A-line gown with an illusion neckline. Available in sizes 0–30.
  • F231 Wilderly Bridals — A-line gown with an illusion neckline. Available in sizes 0–30.
  • F248 Wilderly Bridals — Sheath gown by Wilderly Bridal. Available in sizes 0–30.
  • BA269W Tina Holly — A-line gown with a V-neck. Available in sizes 0–30.
  • TW111 Tina Holly — Available in sizes 0–30.
  • BB052 Tina Holly — Available in sizes 0–30.
  • MJ752 Madison James — Beaded tulle sheath gown. Available in sizes 0–30.
  • MJ854 Madison James — Beaded lace gown.
  • 3457 Allure Romance — A-line gown. Available in sizes 0–30.
  • 3507 Allure Romance — Sheath gown.
  • 3553 Allure Romance — Satin A-line gown. Available in sizes 0–30.
  • 3559 Allure Romance — Mikado ball gown.
  • R3608 Allure Romance — Mikado sheath gown with a strapless neckline. Available in sizes 0–30.
  • 9811 Allure Bridals — A-line gown with an illusion neckline. Available in sizes 0–30.
  • 9908 Allure Bridals — Satin ball gown with an off-the-shoulder neckline.
  • 9951 Allure Bridals — Glitter lace A-line gown. Available in sizes 0–30.
  • E259 Abella — Mikado gown with a strapless neckline.
  • F249 ‘Millie’ Wilderly Bridals — A-line gown by Wilderly Bridal. Available in sizes 0–30.
  • MJ567 Madison James — Tulle A-line gown with an illusion neckline.
  • R3602 Allure Romance — Organza gown.
  • 9960 Allure Bridals — Beaded tulle fit-and-flare gown.
  • E259 ‘Carmena’ Abella — Ballgown by Abella.
  • TF002 Tina Holly — Available in sizes 0–30.
  • F238/Hope Wilderly Bridals — Tulle A-line gown. Available in sizes 0–30.
  • 3450 Allure Romance — Beaded crepe sheath gown. Available in sizes 0–30.
  • F248/Rema Wilderly Bridals — Sheath gown by Wilderly Bridal. Available in sizes 0–30.
  • MJ805 Madison James — Strapless gown.
  • 9802 Allure Bridals — Lace A-line gown. Available in sizes 0–30.
  • 9815 Allure Bridals — Crepe sheath gown with an illusion neckline. Available in sizes 0–30.
  • BA999 Tina Holly — Sequinned lace sheath gown with a sweetheart neckline. Available in sizes 0–30.
  • MJ813/LARISSA Madison James — A-line gown.
  • 3410 Allure Romance — Lace A-line gown. Available in sizes 0–30.
  • 3500 Allure Romance — Tulle A-line gown. Available in sizes 0–30.
  • E113/ALICE Abella — Tulle A-line gown. Available in sizes 0–30.
  • E215/CARMEN Abella — Strapless gown.
  • MJ813 Madison James — A-line gown. Available in sizes 0–30.
  • F240 Wilderly Bridal — Lace sheath gown with an illusion neckline. Available in sizes 0–30.
  • F238 Wilderly Bridal — Tulle gown.
  • 3265 Allure Romance — Tulle ball gown.
  • 9861 Allure Bridals — Princess by Allure Bridals.
  • 9682 Allure Bridals — Crepe sheath gown. Available in sizes 0–30.
  • MJ763 Madison James — Ballgown by Madison James.
  • 9850 Allure Bridals — A-line gown. Available in sizes 0–30.
  • 9718 Allure Bridals — Lace ball gown.
  • 3405 Allure Romance — Ballgown by Allure Romance.
  • BA999 By Tina Holly Fashion — Sequinned lace gown with a sweetheart neckline. Available in sizes 6–30.
  • BA109 By Tina Holly Fashion — Sequinned gown with a V-neck.
  • F116 Marlowe — Sheath gown. Available in sizes 2–32.
  • MJ420 Madison James — Sheath gown by Madison James. Available in sizes 2–32.
  • 3101 Allure Romance — Sheath gown by Allure Romance. Available in sizes 2–32.
  • 9570 Allure Bridals — Ball gown.

    Appointment Policy

    • Bookings are essential — each store has its own booking form.
    • Submitting the form is not a confirmation. The store contacts you within two business days to confirm.
    • Appointments are obligation free, but tell them if you need to cancel or change the time.
    • Your appointment is a personal styling session with one of the store's bridal consultants.
    • Both stores open Tuesday to Friday 10am to 5pm and Saturday 9am to 4pm, closed Sunday and Monday.
    • Check which store holds the gown you want before you travel, the catalogue says.

    Dress Designers

    • Allure Bridals — Bridal gowns, stocked at both stores.
    • Allure Romance — Bridal gowns, stocked at both stores.
    • Allure Women — Bridal gowns, stocked at both stores.
    • Madison James — Bridal gowns, stocked at both stores.
    • Tina Holly — Bridal gowns, stocked at both stores.
    • Wilderly Bridal — Bridal gowns, stocked at both stores.
    • Allure Couture — Bridal gowns, stocked at the Ballarat store.
    • Abella — Bridal gowns, stocked at the Ballarat store.
    • Tania Olsen — Bridesmaid, debutante and formal gowns.
    • Nicoletta — Bridesmaid and formal gowns.
    • Jadore — Bridesmaid and formal gowns.
    • Lulu & Lace — Bridesmaid gowns.

    Dress Experience

    • The Bridal Outlet runs two stores far apart — Somersby on the Central Coast of New South Wales and Ballarat in country Victoria.
    • Its catalogue tags every gown to the store that holds it, so a bride can confirm the dress is in the building before making the trip.
    • Gowns are held in stock rather than ordered in, which is what an outlet means here.
    • An appointment is a personal styling session with an experienced bridal consultant, and the store says plainly that it is obligation free.
    • Booking is a two-step process: you send the form, and the store confirms within two business days.

    Dress Styles

    • ball gown
    • sheath
    • a-line
    • fit and flare
    • princess
    • vintage
    • boho
    • lace
    • satin
    • tulle
    • beaded
    • off shoulder
    • strapless
    • v-neck
    • classic
    • romantic

    Nearby Landmarks

    • Gindurra Road, Somersby – the Central Coast store, just off the M1 north of Sydney.
    • Armstrong Street South, Ballarat – the Victorian store, in the city centre.

    Purchase Options

    • Off The Rack

    Services Offered

    • Wedding Gowns — 162 held between the two stores.
    • Bridesmaid Dresses — 45 in the catalogue.
    • Debutante Gowns — 15 in the catalogue.
    • Formal Dresses.
    • Per-Store Stock Listings — every gown is tagged to Somersby or Ballarat.
    • Obligation-Free Bridal Appointments — a personal styling session with a bridal consultant.

    Size Range

    • Gowns are mostly available in sizes 0 to 30, with some styles running to size 40.

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