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Little Wedding Planner

About

Overview & Vibe

Bella E La Bestia Bridal is a warehouse boutique in Maribyrnong, about twenty minutes from Melbourne’s CBD, with a second shopfront at Thabeban in Bundaberg. It was “started by two mumtrepreneurs… opened within an open-space warehouse, carefully located to capture the exquisite feel of a cosy, modern boutique”, and the open-warehouse format is the whole proposition: one of the largest gown collections in Melbourne, at a price the store describes as a “boutique warehouse with small price tag”.

Dress Styles & Designers

An official stockist of Enzoani, Fiore Couture, Callista Bridal, Wildflower by Malachi, Sophia Tolli, Enchanting and J’dore Evening. The rack runs to 114 named gowns sorted by shape and fabric — A-line, ballgown, fit and flare and mermaid through satin, crepe, organza and 3D floral lace — with a dedicated Belle Curve range.

Ideal For

The bride who wants to see a lot of dresses in one visit rather than a curated handful, and who is shopping to a budget. Sizes on the floor run 6 to 26, with newer styles stocked 12 to 18, so plus-size brides can try the gown rather than imagine it. Also for anyone marrying soon: floor samples go home the same day.

The Need-to-Knows

  • Gowns run $1,000 to $8,000, set by detail, length and size. Individual gowns are not priced online.
  • Appointments only, half an hour to an hour, one guest. Bring nude underwear, a strapless bra and any shapewear you plan to wear on the day.
  • Order 10 months to a year ahead. A new order takes six to eight months to arrive; the more beading and embroidery, the longer. A rush order is possible for a fee.
  • Half down on a special order, the balance on pick-up. Floor samples are paid in full up front.
  • Alterations are not done in store — allow about a month with your own seamstress, sometimes more.

Standout Feature

Scale at the bottom of the market. Very few Melbourne boutiques carry this many gowns, and fewer still start at $1,000 — and the same racks are available in regional Queensland, which is unusual for a Melbourne store.

Dresses

3 dresses with photos 111 more listed below

    • Bella 1015 — photo 1 of 1

    Bella 1015

    Price not listed

    • A-line
    • Strapless
    • Corset back
    Details of Bella 1015

    Plain, strapless, a-line, lace up back.

    The listing describes it as

    Shape
    A-line
    Neckline
    Strapless
    Back
    Corset back
    • HARPER — photo 1 of 1

    HARPER

    Price not listed

    • Fit and flare
    • Off the shoulder
    • Tulle
    Details of HARPER

    Fit & flare, 3d flower, off shoulder, tulle.

    The listing describes it as

    Shape
    Fit and flare
    Neckline
    Off the shoulder
    Fabric
    Tulle
    • MAGNOLIA — photo 1 of 1

    MAGNOLIA

    Price not listed

    • Fit and flare
    • Low back
    Details of MAGNOLIA

    Fit & flare, glam, low back, modern.

    The listing describes it as

    Shape
    Fit and flare
    Back
    Low back

Also listed, without photos 111

  • ADELINE — A-line, ballgown, corset, lace.
  • ALESSIA — A-line, lace, 3d flower, spaghetti strap.
  • ALEXANDRA — A-line, glam, 3d flower, detachable sleeves.
  • ALISON — A-line, crepe, modern, organza.
  • ALORA — A-line, tulle, 3d flower.
  • AMARYLLIS — Off shoulder, lace up back, ballgown, beaded.
  • AMILIE — Mermaid, boho vintage lace, long sleeves.
  • ANASTASIA — Fit & flare, 3d flower, beaded, glam.
  • ANGELICA — Fit & flare, 3d flower, detachable sleeves, off shoulder.
  • ANNIE — Plain, satin, strapless, fit & flare.
  • ARABELLA — Ballgown, sweetheart, strapless, lace up back.
  • ARIANA — Boho vintage lace, detachable sleeves, lace, glam.
  • ASTER — A-line, sparkle, spaghetti strap, v neckline.
  • ATHENA — A-line, ballgown, corset, detachable sleeves.
  • AUDREY — Fit & flare, satin, off shoulder, plain.
  • AURELIA — Ballgown, boho vintage lace, corset, lace up back.
  • AURORA — Fit & flare, detachable sleeves, glam, modern.
  • BAILEY — Boho vintage lace, fit & flare, long sleeves.
  • BELLAMY — Fit & flare, sparkle.
  • BELLAROSE — Ballgown, detachable sleeves, organza, sweetheart.
  • BELLINI — A-line, curvaceous bride, glam, lace up back.
  • BLAIR
  • BRYONY — Fit & flare, detachable skirt, off shoulder, v neckline.
  • Bella 1001 — Fit & flare, mermaid, lace up back, lace.
  • Bella 1005 — Fit & flare, satin, plain, detachable skirt.
  • Bella 1008 — Lace up back, beaded, a-line, sparkle.
  • Bella 1010 — Fit & flare, beaded, off shoulder, lace up back.
  • Bella 1013 — Off shoulder, ballgown, plain, lace up back.
  • Bella 1019 — Fit & flare, mermaid, lace up back, lace.
  • Bella New Arrival — Satin, beaded, long sleeves, ballgown.
  • CALLA — 3d flower, mini dress, lace up back.
  • CAMILLE — A-line, crepe, detachable sleeves, modern.
  • CANDICE — Ballgown.
  • CAROLINE — Plain, ballgown, strapless, organza.
  • CECILIA
  • CELESTE — Ballgown, satin, off shoulder, plain.
  • CHLOE — Strapless, plain, slit.
  • CLAIRE — 3d flower, a-line, corset, lace up back.
  • CONNIE — Satin, curvaceous bride, a-line, glam.
  • CRUELA — A-line, lace.
  • EDEN — A-line, v neckline, sparkle, tulle.
  • ELIANA — 3d flower, mini dress, strapless.
  • ELLIE — A-line, boho vintage lace, off shoulder.
  • ELLIEROSE — Ballgown, beaded, glam, lace up back.
  • ELOIDE — Fit & flare, satin, plain.
  • ELSA — A-line, off shoulder, sparkle, tulle.
  • EVELYN — A-line, ballgown, curvaceous bride, detachable sleeves.
  • Ellie Rose II — Ballgown, off shoulder, beaded, tulle.
  • Elyse — Fit & flare.
  • FINLEY — Satin, ballgown, strapless, corset.
  • FLEUR — Beaded, slit, fit & flare, off shoulder.
  • FLORENCE
  • GEMMA — Ballgown, beaded, coloured gowns, 3d flower.
  • GIENEVIE — Ballgown.
  • IRIS — Tulle, lace, spaghetti strap, a-line.
  • JADE — Sweetheart, corset, ballgown, curvaceous bride.
  • JANINE — A-line, beaded, curvaceous bride, detachable sleeves.
  • JULIETTE — Fit & flare, lace, mermaid, long sleeves.
  • KINSLEY — A-line, tulle, sparkle, off shoulder.
  • KISS — Fit & flare, plain.
  • Kaylee — Fit & flare, beaded, glam, low back.
  • LAINEY — Lace, lace up back, fit & flare, strapless.
  • LARA — A-line, tulle, off shoulder, detachable sleeves.
  • LILAC — A-line, v neckline, lace, lace up back.
  • LILLIAN — A-line, 3d flower, boho vintage lace, modern.
  • LILY — A-line, boho vintage lace, off shoulder, sweetheart.
  • LINDSAY — Fit & flare, curvaceous bride, glam, low back.
  • LUCIA
  • LYNN — Crepe, fit & flare, long sleeves, modern.
  • LYRA — A-line, tulle, off shoulder.
  • MACIE — A-line, glam, modern, plain.
  • MADDIE — A-line, 3d flower, slit, glam.
  • MADELINE — Ballgown, detachable sleeves, off shoulder, sweetheart.
  • MAEVE — A-line, strapless, crepe, slit.
  • MAGGIE — V neckline, a-line, sparkle, boho vintage lace.
  • MAGIE — A-line, v neckline, sparkle, boho vintage lace.
  • MARGOT — Fit & flare, 3d flower, glam, low back.
  • MARGUERITE — Ballgown, long sleeves, beaded, glam.
  • MARIGOLD — Ballgown, long sleeves, lace, lace up back.
  • MEILA — Ballgown, beaded, curvaceous bride, glam.
  • MIKAYLA — Satin, plain, v neckline, pockets.
  • MILA — Fit & flare, satin.
  • MILANI — Beaded, ballgown, lace up back, 3d flower.
  • MILLE — Satin, square neckline, 3d flower, glam.
  • MONA — Plain, satin, long sleeves, lace up back.
  • NOEMI — Fit & flare, curvaceous bride, glam, low back.
  • NORAH — Fit & flare, glam, modern.
  • QUINLEY — Beaded, curvaceous bride, glam, fit & flare.
  • ROSALIE
  • ROSIE — 3d flower, sparkle, a-line, slit.
  • RUMI — Long sleeves, satin.
  • Rouge Mermaid — Fit & flare, coloured gowns, beaded, glam.
  • SABINE — A-line, plain, slit, satin.
  • SALLIE — A-line, curvaceous bride, lace up back, off shoulder.
  • SAPHIRA — Fit & flare, lace up back, satin.
  • SCARLET — Fit & flare.
  • SCARTLET — A-line, coloured gowns, square neckline, beaded.
  • SEINE — Fit & flare, curvaceous bride, glam, lace up back.
  • SELENA — A-line, v neckline.
  • SENA
  • SENNA — Fit & flare, beaded, spaghetti strap, sparkle.
  • SOPHIE — Satin, a-line, long sleeves, off shoulder.
  • STELLA — Ballgown, glam, sparkle, off shoulder.
  • SWEETIE — Satin, plain, strapless, ballgown.
  • THEODORE
  • TWYLA — Fit & flare, v neckline, beaded.
  • VICTORIA — Plain, fit & flare, satin, detachable sleeves.
  • VIVIAN — Fit & flare, satin, slit, plain.
  • Venice — Glam, fit & flare, sparkle.
  • YASMINE — A-line, curvaceous bride, 3d flower, low back.
  • YUNA — Lace up back, off shoulder, beaded, fit & flare.

    Appointment Policy

    • Appointments only — the store does not take walk-ins. Book online or call 1800 997 888.
    • Appointments run half an hour to an hour, with one guest.
    • Bring nude underwear and a strapless bra, and wear any shapewear you plan to wear on the day. Bring pictures of gowns you would like to try.
    • Maribyrnong is open Monday to Sunday, 10am to 5pm. Thabeban is open Monday to Friday 10am to 2pm and Saturday to Sunday 10am to 5pm.

    Dress Designers

    • Enzoani — Stocked in store.
    • Fiore Couture — Stocked in store.
    • Callista Bridal — Stocked in store.
    • Wildflower by Malachi — Stocked in store.
    • Sophia Tolli — Stocked in store.
    • Enchanting — Stocked in store.
    • J'dore Evening — Stocked in store.

    Dress Experience

    • Bella E La Bestia Bridal is an open-warehouse bridal boutique in Maribyrnong, about twenty minutes from Melbourne's CBD, with a second shopfront at Thabeban in Bundaberg. It was started by two mothers who set out to make gown shopping feel less transactional: "We thrive in minimising the transactional feel of getting a dress; instead, we strive for a more personalised experience and more innovative solutions for all brides."
    • Appointments are one-on-one with a stylist and cover the whole look: "Once you have chosen your gown, our expert consultants will assist you in choosing your veil, shoes and even jewellery." If you are not comfortable with your consultant you can ask for a manager and be seen by someone else.
    • The store keeps its full rack photographed and online, so you can narrow the shortlist before you come in.

    Dress Styles

    • a-line
    • fit and flare
    • lace up back
    • off shoulder
    • satin
    • ballgown
    • glam
    • sparkle
    • beaded
    • floral
    • v neckline
    • minimalist
    • tulle
    • boho
    • convertible
    • lace
    • modern
    • strapless
    • long sleeve
    • sweetheart
    • corset
    • slit
    • curve
    • pockets
    • low back
    • mermaid
    • spaghetti strap
    • crepe
    • organza
    • square neckline
    • mini
    • coloured

    Nearby Landmarks

    • Maribyrnong, Melbourne — the main boutique, about 20 minutes from Melbourne's CBD.
    • Highpoint Shopping Centre — the Maribyrnong store sits in the retail precinct beside it.
    • Thabeban, Bundaberg — the Queensland shopfront on Goodwood Road, south of the city centre.

    Price Notes

    • Gowns run $1,000 to $8,000, set by the amount of detail, the length and the size. Individual gowns are not priced online.
    • A special order takes a 50% deposit, with the balance paid when you collect the gown. A floor sample is paid in full up front.
    • Payment is by bank transfer, Mastercard, Visa or cash.
    • Order 10 months to a year ahead. Once placed, a gown arrives in about six to eight months, and heavier beading or embroidery takes longer.
    • A rush order is available for an additional fee if your date is sooner than that.
    • A floor sample can be bought as close as two months out, but allow a month or more for alterations, which are not done in store.
    • Shipping is available for a fee if you would rather not collect in person.

    Price Range

    • $1,000-$8,000

    Purchase Options

    • Made To Order
    • Off The Rack
    • Sample Sale

    Services Offered

    • Bridal styling by appointment, one-on-one with a consultant.
    • Veils, headpieces, hair pieces, earrings and hoops, chosen at the same appointment or when you collect the gown.
    • Special orders taken to your measurements, with a choice of colour.
    • Floor-sample gowns sold off the rack to take home the same day.
    • Dress storage until closer to the wedding if your date moves.
    • Delivery of your gown, for a shipping fee.

    Size Range

    • Sizes range from 6 to 26 depending on the style. Some dresses are available to try in one size only, with newer styles in store from size 12 to 18.

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    Contact

    Bundaberg, Queensland
    Melbourne, Victoria