Avenue Studio Co is a bespoke wedding stationery and signage studio working from a showroom at Surrey Hills, in Melbourne’s inner east.
Wedding Stationers · Melbourne, Victoria · By appointment
Rebel Reflect is a Melbourne wedding stationery studio that designs everything it sells and prints nothing it has not drawn. It works in named collections, so an invitation, its RSVP and details cards, the menus, place cards, table numbers, seating chart and welcome signage all exist in the same design family and can be ordered piece by piece. The range is unusually wide for this trade: alongside paper it makes wax seals, linen and fabric signage, acrylic and mirror decals, coasters, napkins and guest books.
The collections lean modern and playful as often as classic, with several described in the studio’s own words as timeless and romantic. Printing is offered as digital, foil, letterpress, embossing and sculpted embossing, with die cutting and wax seals, and the studio uses selected print partners it has chosen itself rather than printing in house. Signage extends to acrylic, linen, fabric, mirror decals and floor decals.
Couples who want to buy online with real prices in front of them rather than wait on a quote, and who would like the whole set to match without commissioning it from scratch. It suits a wedding of about forty guests upward, since forty invitations is the smallest order. There is a bespoke route as well for couples who want something drawn only for them, and the studio ships worldwide.
Printed invitations start at $348 for forty with standard digital printing, and forty is the minimum order, with the price per piece falling as the quantity rises. Envelopes are priced separately and are not included with invitations, which is easy to miss. Fully custom design starts at $500 plus the printing cost of each item. Allow about three to four weeks for most pieces, longer for metal, letterpress and foil, and one to four weeks for on-the-day items. Shipping is worldwide and calculated at checkout, free within Australia on invitation orders over $1,000, and you can collect from the Melbourne studio instead.
The breadth is the thing. Most stationers stop at paper; this one carries the design through to wax seals, fabric and linen signage, acrylic and mirror decals, coasters, napkins, floor decals and a guest book, so the lettering on the bar menu can match the seating chart and the napkin. It also sells its own craft dielines and mockup images to other stationers, which is a working designer’s side of the business rather than a template shop for couples.
Avenue Studio Co is a bespoke wedding stationery and signage studio working from a showroom at Surrey Hills, in Melbourne’s inner east.
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