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Affordable Bridal

Name: Affordable Bridal
Address: Shop 112, 227 Flemington Road, Franklin ACT 2913, Canberra, Australian Capital Territory, 2913, AU
Telephone: 0493 560 589
Price range: $525 - $2,999

Canberra, Australian Capital Territory

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About

Overview & Vibe

Affordable Bridal has been dressing Canberra brides for over 20 years, and it is exactly what the name says: a large, budget-conscious, family-owned boutique that carries the big international bridal houses without the boutique price tag. It works by appointment from a shop at Franklin, in Canberra's north, with short-stay parking on the Flemington Road slip lane. Its own description of itself is plain: “Canberra's leading bridal boutique, with over 400 wedding dresses from renowned Australian and international designers.”

Dress Styles & Designers

Thirteen labels, led by the Maggie Sottero house in all three of its tiers — Maggie Sottero, Sottero and Midgley and Rebecca Ingram — alongside Essense of Australia, Australian designer Tania Olsen, plus Angela Bianca, Dressington House, Willow and Winter, Modeca and Herve Paris. The catalogue is deep in ball gowns and fit-and-flare, with A-line, sheath and mermaid throughout, in lace, satin, tulle, organza and heavy beadwork.

Ideal For

The bride who wants a name-brand gown and a number she can plan around. There is a dedicated Ready to Wear (under $1,999) collection of 44 gowns, and the published prices start at $525. It is also unusually good for a bride shopping a fuller size — the Plus Size collection is a first-class category with 42 gowns, not an afterthought, and Essense publishes many styles in a dedicated PS cut. And it is a one-stop shop: bridesmaids, debutante, formal, mother of the bride and wedding-guest all under one roof.

The Need-to-Knows

The appointment structure is the most detailed in this directory, and it is worth reading before booking. The first bridal appointment runs about an hour and costs $30. A second is a complimentary 30-minute follow-up. Third and subsequent bridal appointments carry an $80 styling fee each, and a $50 fee applies to cancellations or no-shows inside 24 hours — the boutique explains that as a small family business, an empty slot costs another bride her appointment. Bridesmaid appointments are 30 minutes with a $25 fee.

Standout Feature

Scale at the bottom of the market. Over 400 wedding dresses, more than 400 bridesmaid dresses, and what the shop claims is the largest range of debutante gowns in Canberra — “and let's face it, probably anywhere” — with published bridal prices running $525 to $2,999. Mrs Fray, the other Canberra store in this directory, starts at $3,500. Between them the two cover the whole ACT market with almost no overlap.

Contact

Visit website

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Website

affordableb.com.au

Phone

0493 560 589

Address

Shop 112, 227 Flemington Road, Franklin ACT 2913

Appointment Policy

The boutique is open by appointment.
A first bridal appointment runs approximately one hour with an experienced bridal stylist, and a $30 fee is charged at the time of booking.
A second bridal appointment is offered as a 30-minute follow-up, by which stage most brides have narrowed down their favourites.
Third and subsequent bridal appointments carry an $80 styling fee each.
A $50 cancellation or no-show fee applies to bridal appointments cancelled with less than 24 hours' notice; the boutique explains that as a small family business a lost slot prevents another bride booking.
Bridesmaid appointments run approximately 30 minutes with a $25 fee at booking, and the boutique recommends arriving with an idea of style and colour given a range of over 400 dresses.
Debutante appointments run approximately 30 minutes.
A separate Dress Collection appointment is offered for pick-up, at which alterations and accessories can be discussed.
Short-stay parking is available on the Flemington Road slip lane, in Knorr Lane, or behind the Franklin Discount Drug Store.

Dress Designers

Maggie Sottero. Description: One of the boutique's headline international labels, with the largest gown count in its own bridal catalogue.
Sottero and Midgley. Description: International label from the Maggie Sottero house, carried alongside it.
Rebecca Ingram. Description: International label from the Maggie Sottero house, positioned at a lower price point.
Essense of Australia. Description: Australian-founded international label; many gowns are published in both standard and plus-size (PS) versions.
Tania Olsen. Description: Australian designer and the source of most of the boutique's individually priced ready-to-wear bridal gowns, from $525.
Angela Bianca. Description: Carried label with its own brand page; gowns published from $1,499 to $2,199.
Dressington House. Description: Carried label with its own brand page; the boutique's highest published gown prices, to $2,999.
Willow and Winter. Description: Newest label, with gowns listed as coming soon at the time of listing.
Modeca. Description: European label carried in the bridal collection.
Herve Paris. Description: European label carried in the bridal collection.
La Divine. Description: Carried for formal and evening wear, with gowns published from $249.
Nicoletta. Description: Carried for bridesmaid dresses, with its own brand page.
Windsor Bridal Jewellery. Description: Carried for bridal jewellery and accessories.

Dress Experience

Affordable Bridal has traded for over 20 years as a small, family-owned boutique at Shop 112, 227 Flemington Road, Franklin, in Canberra's north, and describes itself as Canberra's leading bridal boutique with over 400 wedding dresses from renowned Australian and international designers. It is open by appointment. The bridal range is led by the Maggie Sottero house in all three of its tiers, alongside Essense of Australia, Tania Olsen, Angela Bianca, Dressington House, Modeca, Herve Paris and Willow and Winter, and is organised into Bridal, Plus Size, New Arrivals and a Ready to Wear collection priced under $1,999. First bridal appointments run about an hour with a $30 fee; a second is a complimentary 30-minute follow-up; third and later appointments carry an $80 styling fee, and cancellations or no-shows inside 24 hours are charged $50. The same showroom carries more than 400 bridesmaid dresses, what it claims is the largest debutante range in Canberra, and formal, mother-of-the-bride and wedding-guest wear, with veils, jewellery and accessories. Short-stay parking is available on the Flemington Road slip lane, Knorr Lane or behind the Franklin Discount Drug Store.

Dress Styles

ball gown
a-line
fit and flare
sheath
mermaid
lace
satin
tulle
beaded
strapless
off shoulder
long sleeve

Dresses

Lottie. Price: not published online. Description: Willow and Winter bridal gown stocked at the Franklin showroom.
Thea. Price: not published online. Description: Willow and Winter bridal gown stocked at the Franklin showroom.
Cora. Price: not published online. Description: Willow and Winter bridal gown stocked at the Franklin showroom.
Brooke. Price: not published online. Description: Rebecca Ingram bridal gown stocked at the Franklin showroom.
Angie. Price: not published online. Description: Rebecca Ingram bridal gown stocked at the Franklin showroom.
Zorina. Price: not published online. Description: Rebecca Ingram bridal gown stocked at the Franklin showroom.
Zulani. Price: not published online. Description: Sottero and Midgley bridal gown stocked at the Franklin showroom.
Tamar. Price: not published online. Description: Sottero and Midgley bridal gown stocked at the Franklin showroom.
Kincaid. Price: not published online. Description: Sottero and Midgley bridal gown stocked at the Franklin showroom.
Maureen. Price: not published online. Description: Maggie Sottero bridal gown stocked at the Franklin showroom.
Antoinette. Price: not published online. Description: Maggie Sottero bridal gown stocked at the Franklin showroom.
India. Price: not published online. Description: Maggie Sottero bridal gown stocked at the Franklin showroom.
Hudson. Price: not published online. Description: Maggie Sottero bridal gown stocked at the Franklin showroom.
D4482. Price: not published online. Description: Essense of Australia bridal gown stocked at the Franklin showroom.
D4389. Price: not published online. Description: Essense of Australia bridal gown stocked at the Franklin showroom.
D4485. Price: not published online. Description: Essense of Australia bridal gown stocked at the Franklin showroom.
D4368. Price: not published online. Description: Essense of Australia bridal gown stocked at the Franklin showroom.
D4403. Price: not published online. Description: Essense of Australia bridal gown stocked at the Franklin showroom.
D4425. Price: not published online. Description: Essense of Australia bridal gown stocked at the Franklin showroom.
D4457. Price: not published online. Description: Essense of Australia bridal gown stocked at the Franklin showroom.
Dale. Price: $2,399.00. Description: Dressington House bridal gown stocked at the Franklin showroom.
Biela. Price: not published online. Description: Essense of Australia bridal gown stocked at the Franklin showroom.
Amy. Price: $920.00. Description: Tania Olsen bridal gown stocked at the Franklin showroom.
Celeste. Price: $1,100.00. Description: Tania Olsen bridal gown stocked at the Franklin showroom.
Vienna. Price: $1,050.00. Description: Tania Olsen bridal gown stocked at the Franklin showroom.
Fayette. Price: $1,220.00. Description: Tania Olsen bridal gown stocked at the Franklin showroom.
Fleur. Price: $799.00. Description: Tania Olsen bridal gown stocked at the Franklin showroom.
Isabelle. Price: $969.00. Description: Tania Olsen bridal gown stocked at the Franklin showroom.
Reva. Price: $1,225.00. Description: Tania Olsen bridal gown stocked at the Franklin showroom.
Nixie. Price: $1,155.00. Description: Tania Olsen bridal gown stocked at the Franklin showroom.
Amanda. Price: $1,220.00. Description: Tania Olsen bridal gown stocked at the Franklin showroom.
Maia. Price: $1,400.00. Description: Tania Olsen bridal gown stocked at the Franklin showroom.
Cora. Price: $1,155.00. Description: Tania Olsen bridal gown stocked at the Franklin showroom.
Demi. Price: $1,050.00. Description: Tania Olsen bridal gown stocked at the Franklin showroom.
Narissa. Price: not published online. Description: Sottero and Midgley bridal gown stocked at the Franklin showroom.
Palermo. Price: $2,899.00. Description: Dressington House bridal gown stocked at the Franklin showroom.
Monarco. Price: $2,999.00. Description: Dressington House bridal gown stocked at the Franklin showroom.
Marbella. Price: $2,199.00. Description: Bridal gown stocked at the Franklin showroom.
Analia. Price: $2,199.00. Description: Angela Bianca bridal gown stocked at the Franklin showroom.
Anika. Price: $1,499.00. Description: Angela Bianca bridal gown stocked at the Franklin showroom.
Amelita. Price: $1,499.00. Description: Angela Bianca bridal gown stocked at the Franklin showroom.
Agata. Price: $1,899.00. Description: Angela Bianca bridal gown stocked at the Franklin showroom.
Aliyah. Price: $985.00. Description: Tania Olsen bridal gown stocked at the Franklin showroom.
Anneliese. Price: $1,848.00. Description: Tania Olsen bridal gown stocked at the Franklin showroom.
Arietta. Price: $1,675.00. Description: Tania Olsen bridal gown stocked at the Franklin showroom.
Mahogany. Price: $1,925.00. Description: Tania Olsen bridal gown stocked at the Franklin showroom.
Dane. Price: $525.00. Description: Tania Olsen bridal gown stocked at the Franklin showroom.
Ethelinda. Price: not published online. Description: Rebecca Ingram bridal gown stocked at the Franklin showroom.
Goldie. Price: not published online. Description: Rebecca Ingram bridal gown stocked at the Franklin showroom.
Larkin. Price: not published online. Description: Rebecca Ingram bridal gown stocked at the Franklin showroom.
Elly Louise. Price: not published online. Description: Maggie Sottero bridal gown stocked at the Franklin showroom.
Benjie. Price: not published online. Description: Maggie Sottero bridal gown stocked at the Franklin showroom.
D4265. Price: not published online. Description: Essense of Australia bridal gown stocked at the Franklin showroom.
D4290. Price: not published online. Description: Essense of Australia bridal gown stocked at the Franklin showroom.
D4329. Price: not published online. Description: Essense of Australia bridal gown stocked at the Franklin showroom.
D4332. Price: not published online. Description: Essense of Australia bridal gown stocked at the Franklin showroom.
D4304. Price: not published online. Description: Essense of Australia bridal gown stocked at the Franklin showroom.
Juneau. Price: not published online. Description: Maggie Sottero bridal gown stocked at the Franklin showroom.
Melissa. Price: not published online. Description: Maggie Sottero bridal gown stocked at the Franklin showroom.
Finley. Price: not published online. Description: Rebecca Ingram bridal gown stocked at the Franklin showroom.
Jovienne. Price: not published online. Description: Sottero and Midgley bridal gown stocked at the Franklin showroom.
Takera Lane. Price: not published online. Description: Maggie Sottero bridal gown stocked at the Franklin showroom.
Emmeline. Price: not published online. Description: Tania Olsen bridal gown stocked at the Franklin showroom.
Ariel. Price: not published online. Description: Tania Olsen bridal gown stocked at the Franklin showroom.
Vanora. Price: not published online. Description: Tania Olsen bridal gown stocked at the Franklin showroom.
Catherine. Price: not published online. Description: Maggie Sottero bridal gown stocked at the Franklin showroom.
Bia D4149+. Price: not published online. Description: Essense of Australia bridal gown stocked at the Franklin showroom.
Calypso D4225+. Price: not published online. Description: Essense of Australia bridal gown stocked at the Franklin showroom.
Elswick D4130+. Price: not published online. Description: Essense of Australia bridal gown stocked at the Franklin showroom.
Muses D4140+. Price: not published online. Description: Essense of Australia bridal gown stocked at the Franklin showroom.
Edenton D4158+. Price: not published online. Description: Essense of Australia bridal gown stocked at the Franklin showroom.
Tina Lane. Price: not published online. Description: Maggie Sottero bridal gown stocked at the Franklin showroom.
Tina. Price: not published online. Description: Maggie Sottero bridal gown stocked at the Franklin showroom.
Serafina. Price: not published online. Description: Maggie Sottero bridal gown stocked at the Franklin showroom.
Athlone. Price: not published online. Description: Maggie Sottero bridal gown stocked at the Franklin showroom.
Edenton. Price: not published online. Description: Essense of Australia bridal gown stocked at the Franklin showroom.
Muses. Price: not published online. Description: Essense of Australia bridal gown stocked at the Franklin showroom.
Hera. Price: not published online. Description: Essense of Australia bridal gown stocked at the Franklin showroom.
Bia. Price: not published online. Description: Essense of Australia bridal gown stocked at the Franklin showroom.
Lou Lou. Price: not published online. Description: Essense of Australia bridal gown stocked at the Franklin showroom.
Esmee-C. Price: not published online. Description: Modeca bridal gown stocked at the Franklin showroom.
Dottie. Price: not published online. Description: Modeca bridal gown stocked at the Franklin showroom.
Damian. Price: not published online. Description: Modeca bridal gown stocked at the Franklin showroom.
Elswick. Price: not published online. Description: Essense of Australia bridal gown stocked at the Franklin showroom.
Paris. Price: not published online. Description: Maggie Sottero bridal gown stocked at the Franklin showroom.
Luelle. Price: not published online. Description: Sottero and Midgley bridal gown stocked at the Franklin showroom.
Topaz. Price: not published online. Description: Sottero and Midgley bridal gown stocked at the Franklin showroom.
Maurelle. Price: not published online. Description: Maggie Sottero bridal gown stocked at the Franklin showroom.
Nolan. Price: not published online. Description: Maggie Sottero bridal gown stocked at the Franklin showroom.
Clare. Price: not published online. Description: Maggie Sottero bridal gown stocked at the Franklin showroom.
Felicia. Price: not published online. Description: Rebecca Ingram bridal gown stocked at the Franklin showroom.
Norvinia Lane. Price: not published online. Description: Sottero and Midgley bridal gown stocked at the Franklin showroom.
Fortune. Price: not published online. Description: Maggie Sottero bridal gown stocked at the Franklin showroom.
Derick Marie. Price: not published online. Description: Maggie Sottero bridal gown stocked at the Franklin showroom.
Derrick. Price: not published online. Description: Maggie Sottero bridal gown stocked at the Franklin showroom.
Zacasha. Price: not published online. Description: Maggie Sottero bridal gown stocked at the Franklin showroom.
Alicia. Price: not published online. Description: Bridal gown stocked at the Franklin showroom.
Poppie. Price: $1,695.00. Description: Bridal gown stocked at the Franklin showroom.
Exton. Price: not published online. Description: Essense of Australia bridal gown stocked at the Franklin showroom.
Electra. Price: not published online. Description: Essense of Australia bridal gown stocked at the Franklin showroom.
Gemini. Price: not published online. Description: Essense of Australia bridal gown stocked at the Franklin showroom.
Doritte. Price: not published online. Description: Maggie Sottero bridal gown stocked at the Franklin showroom.
Fabienne. Price: not published online. Description: Sottero and Midgley bridal gown stocked at the Franklin showroom.
Anniston Marie. Price: not published online. Description: Maggie Sottero bridal gown stocked at the Franklin showroom.
Anita. Price: not published online. Description: Rebecca Ingram bridal gown stocked at the Franklin showroom.
Veronica. Price: not published online. Description: Bridal gown stocked at the Franklin showroom.
Anniston Lane. Price: not published online. Description: Maggie Sottero bridal gown stocked at the Franklin showroom.
Edlington. Price: not published online. Description: Essense of Australia bridal gown stocked at the Franklin showroom.
Eos (with bow and shawl). Price: not published online. Description: Essense of Australia bridal gown stocked at the Franklin showroom.
Anniston. Price: not published online. Description: Maggie Sottero bridal gown stocked at the Franklin showroom.
Charli. Price: not published online. Description: Bridal gown stocked at the Franklin showroom.
Selena. Price: not published online. Description: Maggie Sottero bridal gown stocked at the Franklin showroom.
Yates. Price: not published online. Description: Sottero and Midgley bridal gown stocked at the Franklin showroom.
Ryker. Price: not published online. Description: Sottero and Midgley bridal gown stocked at the Franklin showroom.
Calista Lynette. Price: not published online. Description: Rebecca Ingram bridal gown stocked at the Franklin showroom.
Tartane. Price: not published online. Description: Herve Paris bridal gown stocked at the Franklin showroom.
Emberly. Price: not published online. Description: Essense of Australia bridal gown stocked at the Franklin showroom.
Delores. Price: not published online. Description: Rebecca Ingram bridal gown stocked at the Franklin showroom.
Greenley. Price: not published online. Description: Maggie Sottero bridal gown stocked at the Franklin showroom.
Augusta. Price: not published online. Description: Rebecca Ingram bridal gown stocked at the Franklin showroom.
Logan. Price: not published online. Description: Sottero and Midgley bridal gown stocked at the Franklin showroom.
Lorraine. Price: not published online. Description: Maggie Sottero bridal gown stocked at the Franklin showroom.
Nikki. Price: not published online. Description: Maggie Sottero bridal gown stocked at the Franklin showroom.
Milo. Price: not published online. Description: Bridal gown stocked at the Franklin showroom.
April Jayne. Price: not published online. Description: Bridal gown stocked at the Franklin showroom.
January. Price: not published online. Description: Bridal gown stocked at the Franklin showroom.
Hadley TO. Price: $799.00. Description: Tania Olsen bridal gown stocked at the Franklin showroom.
Yuna. Price: $1,200.00. Description: Tania Olsen bridal gown stocked at the Franklin showroom.

Nearby Landmarks

Franklin, Canberra – A Gungahlin district suburb in Canberra's north, on the Flemington Road light rail corridor
Gungahlin Town Centre – A few minutes north, the commercial centre for Canberra's northern suburbs
Canberra city centre – About fifteen minutes south along Flemington Road

Price Notes

Twenty-eight bridal gowns publish an individual price, running $525 to $2,999 with a median of $1,225; the remaining gowns are shown with their designer and priced in store.
A named Ready to Wear (under $1999) bridal collection holds 44 gowns.
The boutique states it carries over 400 wedding dresses, more than the number published online.
Appointment fees are charged separately from the gown: $30 for a first bridal fitting, $80 for third and later bridal appointments, $25 for bridesmaid appointments.
A $50 fee applies to bridal cancellations or no-shows inside 24 hours.
Many gowns are listed with a was/now price, so the published figure is frequently a reduced one.
Alterations are discussed at the Dress Collection appointment; no alteration pricing is published.