Newcastle, New South Wales
Belles and Beaux has dressed Newcastle brides from 464 Hunter Street since 1989. Elizabeth founded it with a business partner after running Libby’s Boutique on the…
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Bridal Dress Stores · Newcastle, New South Wales · Visit in person
Genevieve Gowns
About
Overview & Vibe
Genevieve Gowns sits in a heritage shopfront on Swan Street in Morpeth, the old river port outside Maitland, sharing its window with the alterations business it grew out. It is the newest bridal boutique in the Hunter region and the only one in the Maitland area, and its pitch is affordability without the wait: “similar wedding dresses to the brand name bridal labels without the high price tag”.
Dress Styles & Designers
The store works directly with manufacturers rather than stocking named designer labels, which is what lets it price gowns and alter them freely. Bridal, formal, cocktail and special occasion wear are all carried, and formal gowns can be ordered as bridal in white, ivory or other colours. Custom sizes and colours are available to order on selected designs.
Ideal For
Brides in Maitland, Morpeth and the Hunter Valley who would otherwise drive into Newcastle, and above all brides working to a budget or a deadline: sizes 8 to 22 are on the rack for immediate purchase, and ordered gowns arrive in four to six weeks. It also suits a bride who has bought elsewhere and needs alterations, since the thirteen-year alterations business trades from the same shop.
The Need-to-Knows
Open Tuesday to Saturday, closed Sunday and Monday; Thursday and Friday run to 4pm, the other days to 3pm. Book through the site, on 0494 111 105, or by message on Facebook or Instagram. Alterations are in house. Ask whether an appointment fee applies when you book.
Standout Feature
This is a fitter’s shop: Jennifer Arthur spent thirteen years altering other boutiques’ gowns, watched brides be limited by sample sizes of 8 to 12, and opened a store that puts 8 to 22 on the rack. The alterations bench that prompted it is still in the same building.
Appointment Policy
- The store is open Tuesday to Saturday and closed Sunday and Monday; its published hours are Tuesday, Wednesday 10:00-15:00, Thursday and Friday 10:00-16:00, and Saturday 09:00-15:00.
- Appointments are booked through a Book an Appointment link, by phone on 0494 111 105, or by email to genevievegowns@gmail.com.
- The store also invites enquiries by message on Facebook and Instagram.
- Sizes 8 to 22 are on the rack for brides to try on in store, so a bride can buy and take a gown the same day rather than order and wait.
- Ask the store whether an appointment fee applies when you book.
Dress Designers
No details available.
Dress Experience
- Genevieve Gowns is the newest bridal boutique in the Hunter region, and it grew out of an alterations bench. Its owner, Jennifer Arthur, spent more than thirteen years fitting formal and bridal wear through her business Altered By Jen, and the store exists because of what she saw there: "After seeing so many clients limited by traditional sample sizing, Jen dreamed of creating a more inclusive and personalised bridal experience." The sequence is published plainly - Altered By Jen outgrew its home studio and became a shopfront in August 2023, bridal wear was added in February 2024, and Genevieve Gowns launched in March 2024. Both names still share the one shopfront on Swan Street in Morpeth, a heritage river port village outside Maitland, and the sign over the window reads "Altered by Jen | Genevieve Gowns - Alterations, Bridal, Formal". The proposition is explicitly the opposite of designer bridal: gowns sourced direct from manufacturers, in sizes 8 to 22 on the rack to try and buy the same day, with custom sizes and colours available to order and changes made to suit the wearer. Orders arrive in four to six weeks rather than the usual five to eight months, and alterations are done in house by the same team that has been fitting gowns for thirteen years. Formal dresses can be ordered as bridal gowns in white or ivory, which widens the range further.
Dress Styles
No details available.
Dresses
No details available.
Nearby Landmarks
- Swan Street - Morpeth's heritage main street, which the boutique trades on
- Morpeth - a historic river port village on the Hunter River, now a heritage tourism town
- Hunter River - the river Morpeth was built as a port on
- Maitland - the regional city about 5 kilometres west
- Hunter Valley wine country - the wedding region immediately west of Maitland
- Newcastle - the regional capital about 35 kilometres east
Purchase Options
- Off The Rack
- Made To Order
Services Offered
- In-House Alterations
- Formal Gowns
- Evening Wear
- Veils And Accessories
Size Range
- Sizes 8 to 22 are ready to try on in store and available to buy on the day. Custom sizes and colours can be ordered.
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Contact
- Website
- genevievegowns.com.au
- Phone
- +61 494 111 105
- Address
- 119 Swan Street, Morpeth NSW 2321
119 Swan Street, Morpeth NSW 2321
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