Beachside Blooms
Shelley Keast’s shop on The Terrace at Ocean Grove, opened in 2007 after she started in floristry at seventeen managing a Melbourne shop.
Wedding Florists · VictoriaGeelong / Bellarine Peninsula, VictoriaGreat Ocean Road / Lorne, Victoria
Moss Industry Florist works from Ocean Grove on the Bellarine Peninsula, run by a florist who left school at fifteen to take up the trade and has now spent more than twenty years at it. The studio itself began in 2016. It has recently moved to trading online rather than from a shopfront, and the wedding side is very much open - the most recent wedding published was in July 2026. The voice throughout is first person and warm: the aim is to capture the individuality and story of each couple rather than to impose a look.
Seasonal, romantic and generous, with a taste for scale. The published weddings run from a deep burgundy-and-magenta peony palette carried through a timber arbour and a suspended floral cloud above a marquee, to a bright coral, orange and cornflower bouquet. There are long-table runners, a floral-dressed wedding cake, and studio arrangements built on fluted plinths. The studio names no varieties in its own words - it says premium seasonal blooms and means it - so what you get is chosen for the date rather than promised in advance.
Couples marrying across Geelong, the Bellarine Peninsula and the Surf Coast, at anything from an intimate ceremony to a grand celebration. It suits a country hall as readily as a marquee - published weddings include Murgheboluc Hall west of Geelong. Also a good fit for couples who want to be told honestly what their budget can do, since the studio’s stated position is to design to the number you have rather than to talk you past it.
Book six to twelve months ahead for peak season, though last-minute enquiries are welcomed. Consultations are by phone or in person, and every wedding is quoted personally after that conversation. Delivery, set-up and pack-down are all offered and quoted on top according to what the day needs. There is no minimum spend. The everyday range is priced online from $95, which gives a useful sense of where the studio sits before you enquire.
The studio publishes whole weddings rather than a highlight reel - each one under the couple’s names, dated, with the venue and the photographer credited. Ally and Ben at Murgheboluc Hall, photographed by Nic Stephens; Alexis and Gerard; Ash and Brad. You can see one couple’s flowers from the bouquet through the ceremony arbour to the hanging installation over their reception tables, which is a far more useful thing to judge a florist on than a grid of single arrangements.
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