About

Overview & Vibe

Bridal by Aubrey Rose has been in Mount Hawthorn since 2011, and its owner has the best origin story in this campaign: Georgina bought her own wedding dress here in 2012, and on the same date eight years later — 2 November 2020 — bought the boutique.

Dress Styles & Designers

103 wedding dresses across thirteen labels, led by Hera Couture (25 gowns) and Jane Hill (16, and the top of the price range), with Lillian West, Rachel Rose, Kellylin Couture, Peter Trends, JRW Bridal, Chic Nostalgia, Modeca, Oksana Mukha, Ingrid Olić and Jonté Designs. The site lets you shop by silhouette — A-line, fitted, princess and sets — and runs a substantial separate veil business sorted by classic, lace, pearl and sparkle.

Ideal For

The bride who wants designer names at a mid-market price and a boutique small enough that the owner is likely to be in it. Gowns run $400 to $6,820 with a median around $3,000, and there is a genuine sample-sale rack of pre-loved store samples for brides on a short timeframe or a tight budget.

The Need-to-Knows

The boutique accommodates a bride plus up to four guests — more generous than most — and photography and video are actively encouraged, including FaceTime for absent family. A Luxe Fitting buys the boutique to yourself for 90 minutes with bubbles, nibbles and a stylist, and its booking fee is fully redeemable against a dress purchase. Start looking 10–12 months out; ordering takes 6–10 months depending on designer and season, and does not include alterations. Rush orders are available but vary by designer. Alterations are not done in house — the boutique says so plainly and refers brides on. Veils take 3–4 weeks for in-store pickup, 6 weeks shipped.

Standout Feature

Take all the photos you like. Where much of the industry bans cameras in the fitting room at the designers' request, this boutique says it encourages photos and video 'so you can look back on your favourites later' — a small policy that changes the whole feel of an appointment.

Appointment Policy

The boutique accommodates a bride plus up to four guests; brides wanting to bring more are asked to make contact or book the Luxe Fitting.
The Luxe Fitting gives the bride the boutique to herself for 90 minutes with a stylist, bubbles and mimosas and nibbles, and its booking fee is fully redeemable on a dress purchase.
Photography and video in store are encouraged, including FaceTime, so brides can review their favourites later.
Brides are asked to bring appropriate underwear, nude and seamless; no heels are required.
The boutique recommends starting the dress search 10-12 months before the wedding.
Ordering a gown takes on average 6-10 months depending on designer and bridal season, and does not include time for alterations.
Rush orders are available, with minimum timeframes varying by designer.
Alterations are not done in house and are entirely separate to the boutique's services.

Dress Designers

Hera Couture. Description: 25 gowns, the largest label in the boutique.
Jane Hill. Description: 16 gowns and the top of the price range, to $6,600.
Lillian West. Description: 14 gowns.
Rachel Rose. Description: 14 gowns, including the boutique's entry-price gowns at $400 and $500.
Kellylin Couture. Description: 10 gowns.
Peter Trends. Description: 6 gowns.
JRW Bridal. Description: 6 gowns.
Chic Nostalgia. Description: 4 gowns.
Modeca. Description: 3 gowns.
Ingrid Olić. Description: 1 gown, and the highest-priced in the boutique at $6,820.
Oksana Mukha. Description: 1 gown.
Jonté Designs. Description: 1 gown.
Wild laurel. Description: 13 pieces, carried alongside the bridal range.
Mariette Bridal. Description: 10 pieces, including veils.
Simone martin atelier. Description: 10 pieces.
Sahara Bridal. Description: Veils, carried as a separate veil line.

Dress Experience

The boutique accommodates a bride plus up to four guests, and asks brides wanting more to make contact or book the Luxe Fitting instead. The Luxe Fitting gives the bride the boutique to herself for an extended 90-minute session with an experienced bridal stylist, free-flowing bubbles and mimosas and nibbles for her guests, and its booking fee is fully redeemable against a dress purchase. Photography and video are encouraged rather than restricted — the team says it loves helping brides with photos and FaceTime so they can review favourites later. The only thing the boutique asks a bride to bring is appropriate underwear, nude and seamless; no heels are required. Alterations are not carried out in house and are entirely separate to the boutique's services, though the team will refer brides on when the time comes.

Dress Styles

a-line
fitted
princess
sets

Dresses

Ada. Price: $6,820.00. Description: Ingrid Olić bridal gown, the highest-priced gown in the boutique.
Valentina. Price: $6,600.00. Description: Jane Hill bridal gown, listed as coming soon.
Westwood. Price: $6,150.00. Description: Jane Hill bridal gown.
Claremont. Price: $6,150.00. Description: Jane Hill bridal gown.
Bel Air. Price: $6,050.00. Description: Jane Hill bridal gown.
Halifax. Price: $5,850.00. Description: Jane Hill bridal gown.
Rouge Straight Edge Corset V1 & Skirt Set. Price: $5,250.00. Description: Hera Couture corset and skirt set.
Amina. Price: $5,215.00. Description: Hera Couture bridal gown.
Abella. Price: $1,000.00. Description: Hera Couture bridal gown.
Electra. Price: $1,000.00. Description: Chic Nostalgia bridal gown.
Dove. Price: $500.00. Description: Rachel Rose bridal gown.
Essence. Price: $400.00. Description: Rachel Rose bridal gown, the lowest-priced gown in the boutique.

Nearby Landmarks

No details available.

Price Notes

The Luxe Fitting booking fee is fully redeemable against a dress purchase.
Sample sale gowns are pre-loved store samples, either discontinued or beginning to wear, sold at a heavily discounted price with the condition of each dress listed individually.
Veils take 3-4 weeks for in-store pickup and 6 weeks when ordered online for shipping.
Alterations are charged separately by an outside provider, as the boutique does not do them in house.
The boutique was established in 2011; Georgina, who bought her own wedding dress there in 2012, took ownership on 2 November 2020.
No deposit percentage or payment plan is published anywhere on the site.

Price Range

$400 – $6,820

Purchase Options

Made To Order
Off The Rack
Sample Sale
Preloved

Services Offered

Veils And Accessories
Luxe Private Fitting

Size Range

[2,20]

View profile

Bridal by Aubrey Rose