Vincent Slip. Lola Varma slip gown without train; with train.
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Details of Vincent Slip. Lola Varma slip gown without train; with train.
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Bridal Dress Stores · Perth, Western Australia · Visit in person
JULIET studio is a small, deliberately intimate Subiaco boutique carrying five Australian bridal labels and nothing else. Founder Brittany Mason came to it sideways — a decade in bridal beauty, more than 600 weddings as a hair and makeup artist, seven years at Mecca, and a childhood spent in a retail boutique — and the shop reads that way: calm, curated, and run by someone who has stood beside a lot of brides on the morning itself.
Five labels, all Australian, all made to order: KYHA Bride (est. 2011, formerly One Day), Prea James, L’eto Bridal handcrafted in a small Northern Beaches atelier from 100% silk, one of a kind — Lola Varma, the minimal separates-and-gowns label by Courtney Illfield, and Harriette Gordon (est. The aesthetic across all five is modern and understated: slip dresses, corsetry, separates, bare backs and silk, rather than beading and cathedral trains.
The bride who already knows she wants an Australian label and a made-to-order gown, and would rather see five carefully chosen designers properly than forty in a warehouse. Also for anyone who values knowing the price before the appointment — see, because this is the rare boutique that publishes it.
By appointment, and bookings are taken through the website. Fittings run 75 or 90 minutes and you may bring up to two guests — the studio is explicit that this is the number it thinks works. Start looking 10–12 months out: every label needs about seven months minimum (five to six months’ production plus six to eight weeks for shipping, alterations and accessorising). Rush orders are available from all five designers for a fee — Lola Varma’s is published. There is no cut-off date for ordering, but the earlier the order the lower the.
It publishes the price of every gown it sells. Each designer has its own page carrying that label’s full collection range, the individual price of each gown, the lead time and the rush fee — and states that prices are inclusive of GST and shipping. Very little comes close to that level of published pricing detail.
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