Bridal Dress Stores · Perth, Western Australia · Visit in person

JULIET studio

About

Overview & Vibe

JULIET studio is a small, deliberately intimate Subiaco boutique carrying five Australian bridal labels and nothing else. Founder Brittany Mason came to it sideways — a decade in bridal beauty, more than 600 weddings as a hair and makeup artist, seven years at Mecca, and a childhood in her mother’s boutique Harry & Gretel — and the shop reads that way: calm, curated, and run by someone who has stood beside a lot of brides on the morning itself.

Dress Styles & Designers

Five labels, all Australian, all made to order: KYHA Bride (est. 2011, formerly One Day), Prea James, L’eto Bridal — handcrafted in a small Northern Beaches atelier from 100% silk, one of a kind — Lola Varma, the minimal separates-and-gowns label by Courtney Illfield, and Harriette Gordon (est. 2019). The aesthetic across all five is modern and understated: slip dresses, corsetry, separates, bare backs and silk, rather than beading and cathedral trains.

Ideal For

The bride who already knows she wants an Australian label and a made-to-order gown, and would rather see five carefully chosen designers properly than forty in a warehouse. Also for anyone who values knowing the price before the appointment — see below, because this is the rare boutique that publishes it.

The Need-to-Knows

By appointment only, and bookings are taken through the website only. Fittings run 75 or 90 minutes and you may bring up to two guests — the studio is explicit that this is the number it thinks works. Start looking 10–12 months out: every label needs about seven months minimum (five to six months’ production plus six to eight weeks for shipping, alterations and accessorising). Rush orders are available from all five designers for a fee — Lola Varma’s is published at $400. There is no cut-off date for ordering, but the earlier the order the lower the cost.

Standout Feature

It publishes the price of every gown it sells. Each designer has its own page carrying that label’s full collection range, the individual price of each gown, the lead time and the rush fee — and states that prices are inclusive of GST and shipping. Very little comes close to that level of published pricing detail.

Appointment Policy

Appointment only; the studio states its space is intimate and it wants to give each bride its full focus.
Bookings can be made via the website only.
Bridal fittings run 75 or 90 minutes.
Up to two guests may attend, a limit the studio sets deliberately.
The studio recommends beginning the dress search 10-12 months before the wedding.
There is no fixed cut-off date for orders; all designers offer rush orders for a fee, and the studio asks brides on a short timeframe to make contact rather than assume it is too late.

Dress Designers

KYHA Bride — Australian label established in 2011 as One Day. Collection range $4,295 - $7,995. Lead time 7 months minimum.
L'eto Bridal — Designed by Anya and handcrafted in a small Northern Beaches atelier; one-of-a-kind, made to order, 100% silk, committed to slow fashion. Collection range $2,995 - $9,200. Lead time 7-8 months minimum.
Prea James — Australian designer; made-to-measure business launched 2012, made-to-order Prea James Bridal added 2017. Now stocked in close to 25 retailers worldwide with a flagship boutique in Sydney. Collection range $3,850 - $7,800. Lead time 7 months minimum.
Lola Varma — Minimal bridal wear designed by Courtney Illfield, a fashion and wedding photographer first; separates and gowns for the unconventional bride. Collection range $3,920 - $6,560. Lead time 7-8 months minimum, rush service $400.
Harriette Gordon — Established 2019. Collection range $2,900 - $7,000. Lead time 7 months minimum.

Dress Experience

By appointment only, with bookings taken through the website alone. A bridal fitting runs 75 or 90 minutes; the session begins with the team talking the bride through the five labels, their ethos and their fabrics, before she tries a range of pieces, works through the made-to-order design process and has her measurements taken. Up to two guests are welcome — the studio says this number is deliberate, 'enough for meaningful support, without too many opinions pulling you in different directions'. The space is small and the studio describes it as intimate by design, so that each bride has the team's full attention.

Dress Styles

minimal
modern
separates
silk
understated

Dresses

Lumi Gown — $6,560.00. Lola Varma minimal silk bridal gown.
Dane Gown (full skirt) — $6,440.00. Lola Varma bridal gown with a full skirt.
Augustine Gown — $6,450.00. Lola Varma bridal gown.
Vincent Slip — $3,920.00. Lola Varma slip gown without train; $4,800 with train.
Piece 62 — $9,170.00. L'eto Bridal one-of-a-kind silk gown, the highest-priced gown carried by the studio.
Piece 81 — $8,000.00. L'eto Bridal silk gown.
Piece 76 — $2,995.00. L'eto Bridal silk gown, the label's entry price.
Penelope Corset + Sadie Skirt Silk — $7,775.00. Prea James silk separates — corset and skirt.
Luna Gown — $7,665.00. Prea James bridal gown.
Mariska Gown — $3,850.00. Prea James bridal gown; also offered with the Grace Overskirt ($2,610) or Eloise Tails ($920).
Gianna Gown — $5,510.00. Prea James bridal gown; $6,010 with sleeve.
Nina Gown — $4,360.00. Prea James bridal gown.
Dandy Veil — $545.00. Lola Varma veil.

Nearby Landmarks

No details available.

Price Notes

Gown prices are published per designer and per gown, and are stated to be inclusive of GST and shipping.
Every label needs about seven months minimum: five to six months' production plus six to eight weeks for shipping, alterations and accessorising.
Rush service is available from all five designers for a fee; Lola Varma's rush fee is published at $400.
The studio advises ordering as early as possible to avoid rush costs.
No deposit percentage or payment plan is published.
Press enquiries are directed to an external PR contact, not to the boutique.